Amway Belgium Co.

Kunstlaan 50 Box 18
1000 Brussels

Phone:  +32-2-2008907

Fax:  +32-2-2008908   (Public & Distributor Website)  (Email)

Opened February 1980

Plan Basics


Purchasing Products
All Amway Business Owners purchase products directly from Amway.

Bonus Payment
Bonuses are paid directly to all Amway Business Owners who have earned the bonus and will be paid by a bank transfer.

Single Line of Sponsorship

Belgium operates as a single line of sponsorship with the Netherlands. International sponsoring between the two countries is not allowed. Business volume generated in each country will be consolidated for qualification and bonus purposes.

We advise Amway Business Owners to sell at the suggested retail prices published in the customer (and Independent Business Owner) price lists.

Performance Schedule

10000             21%
7000               18%
4000               15%
2400               12%
1200                 9%
600                   6%
200                   3%

PV/BV Ratio
The average PV/BV ratio for Amway products as of March 2017 is 1,92520.


Starter Kit Purchasing
To start a business in Belgium, you must first purchase a Starter Kit from your local Sponsor. The new Amway Business Owner completes the application form and sends the completed application to Amway Belgium for processing. Online registration is also possible and is free of charge.

Cost of Starter Kit
30 Euro

A prospect can be sponsored through an invitation to an open meeting, or through International sponsoring, or through Foster sponsoring, or through one on one contact with a sponsor, or through a Sales and Marketing Plan presentation in someone’s living room.

Online ABO Registration can be completed using the Internet site where the applicant, together with the sponsor, completes the Registration Form > after login of the sponsor. The new Amway Business owner is registered at that moment and he/she can buy products on-line. The Business Starter Kit will be automatically included in the first order. The Registration Form must be printed and signed by the applicant and submitted to Amway Belgium within the first 30 days.

Belgium operates as a single line of sponsorship with the Netherlands. International sponsoring between the two countries is not allowed. Business volume generated in each country will be consolidated for qualification and bonus purposes.

Business Type

A - Amway Business Owner (ABO)
This is the business builder, eligible to register other Amway Business Owners and Members, merchandise, receive Performance Volume Bonuses, Service Commissions and take advantage of all of the benefits of owning an Amway business.

M - Member
Members will enjoy a variety of benefits such as products and services at a special Member price, special offers and purchase incentives, all for a small fee. A Member will not merchandise, register others or receive Performance Volume Bonuses and Service Commissions.

C - Client
This is someone who simply loves the products, is not currently interested in the benefits or costs of membership, and wants to buy products from an Amway Business Owner.

Marketing Advisor
A status which allows European Amway Business Owners to sponsor and purchase products for personal consumption in other Marketing Advisor Markets (MAM) without maintaining a formal, legal presence there while maintaining the same benefits of the Sales and Marketing plan as a multiple business. It does not provide for combining volumes between markets for purposes of bonus calculations.

Platinum Pin and above in any of the markets listed below. Diamond Pin in any existing Amway market that has multiple businesses in any of the markets participating in the program.

Participating Markets:
If you have a traditional Amway business and local address in one of the below countries (home market) you can have businesses in the remaining countries (marketing advisor countries) as a Marketing Advisor.

Austria, Hungary, Netherlands/Belgium, Spain/Portugal, United Kingdom, Germany, Czech Republic, Poland, Switzerland, France, Italy, Slovenia, Slovakia, Romania, and Scandinavia

-Receive individual MAM commission checks in your home country in home currency.
-Minimal business and tax registration and reporting requirements.
-Maintain and develop lines of sponsorship within each market.
-Renewing business in the home country will automatically renew your Marketing Advisor Businesses, although an annual Amagram subscription fee will be charged for each market.
-Amagrams, LOS information, bonus statements will be mailed directly to your home market address.
-You will continue to be recognised in the Marketing Advisor Markets for your achievements.

Activities Allowed as a Marketing Advisor:
-Sponsoring & Demonstration of Sales and Marketing Plan
-Speaking Engagements
-Product purchase for personal use only

Activities not permitted as a Marketing Advisor:
-Retailing product
-Travel to the market more than 8 days out of 90.

Establish a Second Business

International Sponsoring
International sponsoring is always an option and an excellent means of expanding your business while avoiding many of the costs and complexities associated with establishing a second business. Please note: For those markets where foreigners are able to establish a second business, they must be the international sponsor of their second business in another country.

Establishment of a No. 2 business involves complex business and legal issues. Amway Business Owners should always contact the affiliate and obtain the advice of a local attorney before attempting to establish a No. 2 business.

Business Entities
Amway Business Owners may establish a number 2 business in Belgium. The most common forms of businesses are: Sole Proprietorship and Limited Liability Company. You should consult with a local attorney to identify the best business entity to accomplish your business goals. If you wish to operate in a form other than a Sole Proprietorship, you should contact the affiliate to discuss Amway's policy concerning the formation of the business entity.

Visa Requirements
Any foreign citizen residing and working in Belgium (except EU citizens) must obtain a Residence Permit and a Work Permit. This would not apply for a company itself. If the Amway Business Owner chooses a Sole Proprietorship as the form of business entity, a Residence Permit and a Professional Card will be needed. A local address and a local bank account is also required.

The Belgian Consulate in your country of residence should be contacted in advance to obtain a general idea of the proper immigration requirements for your business purposes. Amway Business Owners must consult experts in the country to obtain advice on appropriate immigration requirements. Consulting an expert is also important, if you do not intend to reside there.

Amway Business Owner Registration Requirements
Registration requirements include:

Retail Certificate (Ministry of Middle Classes) (no fee required) Completion time immediate

1) Crossroads Bank for Enterprises (CBE; fee required) Completion time immediate

2) VAT Registration (no fee required)Completion Time approximately three weeks

3) Social Security (no fee required) Completion time Immediate, upon presentation of the necessary documentation


Order handling Department
Telephone order handling:
32 2 2008907

Fax order handling:
32 2 2008908

Monday through Friday
08:30 to 17:00


Payment Methods

- Mastercard
- Direct Debit
- iDEAL (NL only)
- PayPal


Starter Kit returns will be accepted 90 days from date of application submission.

Products may be returned under the Customer Satisfaction Guarantee policy. Clients must first provide products to their Amway Business Owners for handling (refund/return). Amway Business Owners must return products to the Amway Netherlands office in Tiel. Once the product is received, we will send the Amway Business Owner a credit invoice indicating what product value he will be receiving. For products returned before the 25th of each month, the return amount will be paid through the next bonus run, which is in the second week of the following month. Products returned after the 25th will be refunded in the second week of the month after the following month.

Access Information

- Phone: 32 2 2008907
- Fax: 32 2 2008908
Monday through Friday
08:30 to 17:00


Receive Bonus Payment

Bonus payments are effectuated through bank transfers on the bank account the Amway Business Owner has provided for bonus payments. Payments are made in the second week of the month following the month in which the bonus was earned. If no account number is provided, the money will be kept in another account and the Amway Business Owner will be notified that an account number is needed.


Regular Renewal:
28,62 Euro (including VAT)
September 1 - December 31

Late renewal:
36,04 Euro (including VAT)

Renewal Methods:
- With product order or separately
- Renewal Form
- via
- Auto renewal (only in combination with Direct debit)

Payment Methods:
- Direct debit
- Bank transfer
- Visa
- Mastercard
- iDEAL (NL only)
- PayPal