As Chief Marketing Officer, François Renard is responsible for developing brands, products, and digital experiences that attract new customers to try Amway products, inspires loyalty, and empowers Amway Business Owners (ABOs) as they continue building customer relationships and drive sustained growth across Amway’s portfolio of brands. Renard leads a global team dedicated to creating customized online, mobile and social consumer experiences.
Renard reports to CEO Milind Pant and serves on Amway’s Global Leadership Team, Amway’s key decision-making body focused on strategy development and delivering meaningful ABO and customer experiences. He also serves on Amway’s Executive Staff, which is composed of cross-functional executive leaders focused on enhancing company culture, talent capabilities and global market needs.
Renard has more than 25 years of global marketing experience nurturing 30 brands in multiple categories including nutrition and beauty. He is a purpose, digital and consumer-centric marketer with a track record of growing and shaping brands through data-driven strategies.
Prior to joining Amway, Renard served as the Global Chief Marketing Officer at automaker Renault Group where he led a global marketing and consumer insights team responsible for digital transformation, brand positioning and segmentation strategies. Renard also led an executive committee to transform and define the company’s purpose, centered on innovation and sustainability.
Renard began his marketing career as a Senior Brand Manager on Unilever’s personal care team in Europe. While there, he established himself as a leader in the food, beverage, nutrition and hair care categories at Unilever Vietnam and Unilever China before taking on regional and global marketing leadership roles. In 2016, Unilever named Renard Chief Executive Officer of its prestige beauty brand Kate Somerville.
Renard is fluent in French, English and Spanish, and proficient in Chinese-Mandarin, German and Vietnamese. He earned a master’s degree in International Business from the HEC School of Management in Paris and a master’s degree in Political Science and Public Administration at the Institut d`Etudes Politiques also in Paris. In 2021, Renard completed the Advanced Management Program at Harvard Business School.