Cheri DeVos is the third child and only daughter of Amway co-founder Rich DeVos. Mr. DeVos and his lifelong friend and business partner, Jay Van Andel, started Amway from their homes in Ada, Michigan, with the direct sale of a single cleaning product in 1959. In five decades, Amway has become a multi-billion dollar business and one of the world’s largest direct selling companies.
DeVos is a member of the Board of Directors of Alticor, parent company of Amway. DeVos served as Amway’s vice president of corporate affairs before leaving the company during its restructuring in 2000. She also held the position of director of health and beauty marketing and participated in the company’s management training program. In addition, she served as a project specialist at the United States Chamber of Commerce in Washington, D.C. DeVos is a current member of the Human and Resources Committee.
DeVos is a director for RDV Corporation, a development firm in Grand Rapids, Michigan, owned by her father. DeVos also is the Chairman of the Life Long Learning Committee, a member of the Operations and Services Committee and a member of the Nominating Committee for RDV Corporation.
DeVos is the co-owner of MVP Sports Clubs in Michigan, a group of world-class health, fitness, sports, and recreation facilities. MVP Sports Clubs facilities include two Florida locations: RDV Sportsplex and the Villages, as well as four West Michigan facilities: MVP Sportsplex and MVP Metro Club in Grand Rapids; MVP Athletic Club in Holland; and MVP Athletic Club in Rockford.
Through her own real estate and investment firm, CDV5 Properties, DeVos develops, owns, and operates several commercial investment properties and business including Michigan Sports Academies (MSA). MSA operates three state-of-the-art facilities: MSA Fieldhouse, MSA Woodland, and MSA Sports Spot, and four youth sports organizations. MSA teaches, trains, and encourages young women and men to excel in sport and character development through a mission of “Teach. Life. Sport.”