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What is direct selling?

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Direct selling, also known as person-to-person retail, is a business model where people sell products directly to end consumer.

Direct selling offers accessible entrepreneurship to anyone, where you can start a business with little overhead costs and no experience required. In direct selling, distributors earn income by selling exclusive products to end consumers, either in-person or online. Direct selling entrepreneurs can also appoints others to join their sales team, sell products and increase their income potential.

To find out how Amway got started and the values the business continues to run on, go to Our Story.