OUR STORY
Helping people live better, healthier livesWhen they founded Amway in 1959, Rich DeVos and Jay Van Andel revolutionized the business model known as direct selling. Leveraging that model today, we’re empowering Amway Business Owners to help millions of people find their paths to optimal health + wellbeing.
Our company
Based in Ada, Michigan, U.S.A. Headquartered on the same property where it was founded. Family owned. Guided by six original values and shaped to this day by our Founders Fundamentals. The heart of Amway hasn’t changed in its six decades. It centers our passion as a health + wellbeing company, even as we’ve grown to span six continents with a presence in 100+ countries and territories.Our people
Amway Business Owners (ABOs) are the heart and soul of our company. Their success is integrated into everything we do. We’re here for them, whether they seek support for optimal health, to connect with like-minded community or to pursue personal financial goals. Our ABOs and employees work in hundreds of locations around the world. We offer incredible, cross-cultural career opportunities for some of the world’s best talent. From farming to finance, technology to teaching, our international team helps build better lives for themselves, their customers and their families. Learn more about our career opportunitiesOur values
Partnership. Personal Worth. Responsibility. Integrity.These are the values on which Amway was built. They’re at the heart of our reason for being: to help people live better, healthier lives. They will always be central to everything we do.
Major Milestones
A legacy is made of moments. Our company has a history as remarkable and unique as the people who created it.
Amway is founded
Rich DeVos and Jay Van Andel made a pact in high school to become business entrepreneurs together. They started a flying school and opened a drive-in restaurant. Eventually, from the basements of their homes, they founded Amway in 1959, building their success on the desire to make other people successful.
Amway launches its first product
Amway launches its first product, Liquid Organic Cleaner - one of the world’s first biodegradable, concentrated multi-purpose cleaners. Liquid Organic Cleaner becomes a high seller and initiates our legacy of taking stewardship of the earth seriously.
Amway becomes international
Amway opens its first International office in London, Ontario, Canada. This would be the second of over 100+ countries and territories into which Amway would eventually expand.
Artistry brand debuts
The Artistry cosmetics brand debuts with 11 products and 37 color shades. Artistry would grow to become one of the top-five-selling premium skincare brands in the world.
Amway acquires Nutrilite
Amway acquires the Nutrilite brand, rounding out our brand offerings to include home, beauty, and nutrition categories. Nutrilite would grow to become the world’s leading brand of vitamin and dietary supplements.
Amway tops $1 billion
Amway’s international sales top 1 billion dollars.
Amway expands
Amway expands into 33 additional markets around the world, including China and South Africa. Amway would eventually more than double in size during this decade.
Amway acquires XS energy drinks
Amway acquires the XS™ brand of energy drinks and sports nutrition. XS is instantly popular with younger generations and emerging markets, quickly becoming one of Amway’s most popular product categories.
#1 Direct Selling Company
Just over 50 years after our founding, Amway is the “World’s Number-One-Direct Selling Company” according to Direct Selling News Global 100.*
Recent company news
Amway is in the United States and 100+ markets worldwide.
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