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Our Story

It Starts with Integrity

From the beginning, Amway has been a company built on the integrity of our high-quality products and unparalleled support of people looking to start and build their own business. From seed to supplement and labs to living rooms, we provide the opportunity for people to live better lives.


As a global company focused on people, Amway offers rich, cross-cultural career experiences around the world. Amway careers are diverse – from finance and farming, to technology and teaching, our work helps Amway distributors build better lives for themselves, their communities, and their families.


Business Owners

More than 3 million people around the world earn extra income for themselves and their families as Amway Business Owners (ABOs). Since 1959, Amway has paid out more bonuses and cash incentives to its distributors worldwide than any other direct sales company in history.


Amway strives to help people live healthier, more empowered lives through quality products and business ownership.

As we’ve grown for more than five decades, we’ve relied on six enduring values to guide our attitudes, actions and path moving forward: Partnership, Integrity, Personal Worth, Achievement, Personal Responsibility, and Free Enterprise.


At Amway, we’re always looking toward the future – embracing new ideas and generations of business owners by embracing our Founders’ Fundamentals: Freedom, Family, Hope and Reward. These fundamentals are the foundation of business, meant to guide and inspire us to continue to move forward helping people live healthier, more empowered lives.


Amway makes high-quality products designed to make your life better. Millions of people around the world use our nutrition, beauty, home, and energy + sport products every day.

  1. Nutrition

    Nutrilite™ is the only global vitamin and dietary supplement brand to grow, harvest and process plants on their own certified organic farms*, located in the United States, Mexico and Brazil.

    *Source Euromonitor International Limited.

  2. Beauty

    Artistry™ is a top selling line of beauty and skincare products, designed to meet the individual beauty needs of women around the globe. These products combine the best of science and nature to bring a personalized approach to beauty.

  3. Home

    Amway™ Home products were created with your family in mind. Our industry leading technologies and third-party certifications ensure you are choosing the safer, healthier options for your home.

  4. Energy + Sport

    Our line of XS™ Energy Drinks and sports nutrition products help you experience more of every moment. With XS Energy Drinks, every day is an adventure.

Commitment to Communities

At Amway, we believe we can use the best of our business and the passion of our people to help solve global challenges and improve individual communities all over the world.

Whether we are utilizing our expertise in nutrition to help address childhood malnutrition, or supporting a global community of volunteers who are making the world a better place, we continue to honor our decades-long commitment to help people live better lives.

Learn more about Corporate Social Responsibility
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The Power of Five
Doug Devos, in white sweater, standing next to Steve Van Andel in a blue sweater, against paneled wall

Our Journey

Amway was founded in 1959 by Rich DeVos and Jay Van Andel. Today, Amway is redefining what it means to live well – helping to change lifestyles and lives as a social commerce brand that enables Independent Business Owners to pursue their dream of running their own business.

Today, our corporate leadership team works to bring our fundamentals and values to life in today’s modern world. The founders’ sons, Steve Van Andel and Doug DeVos, currently head the leadership team. They’re shaping the future of Amway.

Meet our Leadership Team

Major Milestones

A legacy is made of moments. Our company has a history as remarkable and unique as the people who created it.

Vintage photo of Rich and Jay in an office space

Amway is founded

Rich DeVos and Jay Van Andel made a pact in high school to become business entrepreneurs together. They started a flying school and opened a drive-in restaurant. Eventually, from the basements of their homes, they founded Amway in 1959, building their success on the desire to make other people successful.

Early Amway product packaging

Amway launches its first product

Amway launches its first product, Liquid Organic Cleaner - one of the world’s first biodegradable, concentrated multi-purpose cleaners. Liquid Organic Cleaner becomes a high seller and initiates our legacy of taking stewardship of the earth seriously.

Vintage photo of Amway Canada building

Amway becomes international

Amway opens its first International office in London, Ontario, Canada. This would be the second of over 100+ countries and territories into which Amway would eventually expand.

Vintage photo of Artistry cosmetics

Artistry brand debuts

The Artistry cosmetics brand debuts with 11 products and 37 color shades. Artistry would grow to become one of the top-five-selling premium skincare brands in the world.

Vintage Nutrition signs

Amway acquires Nutrilite

Amway acquires the Nutrilite brand, rounding out our brand offerings to include home, beauty, and nutrition categories. Nutrilite would grow to become the world’s leading brand of vitamin and dietary supplements.

Painting of Rich and Jay posing behind desk

Amway tops $1 billion

Amway’s international sales top 1 billion dollars.

Vintage photo of XS building

Amway expands

Amway expands into 33 additional markets around the world, including China and South Africa. Amway would eventually more than double in size during this decade.

XS every drink being shared on a sandy beach at sunset

Amway acquires XS energy drinks

Amway acquires the XS™ brand of energy drinks and sports nutrition. XS is instantly popular with younger generations and emerging markets, quickly becoming one of Amway’s most popular product categories.

Outside image of Ada welcoming center with World flags and globe

#1 Direct Selling Company

Just over 50 years after our founding, Amway is the “World’s Number-One-Direct Selling Company” according to Direct Selling News Global 100.*

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