The 2018 Amway Global Entrepreneurship Report (AGER) examines intrinsic and extrinsic aspects of entrepreneurship. The findings are intended to foster conversations about making entrepreneurship more accessible to anyone. This year's report spans 44 countries, with in-person and telephone interviews conducted with nearly 50,000 men and women aged 14-99.
We asked nearly 50,000 respondents in 44 countries about their attitudes and perceptions toward not just the concept of owning a business, but also toward the infrastructure in their country, the type of business they would start, how they assess their own capabilities for starting and running a business and what are the areas of support they seek most.
Gaining a greater understanding of why people decide for or against owning a business is helpful for effectively fostering a world of entrepreneurs. This knowledge can help business and government leaders to make decisions and take actions that help more people start their own businesses and reach their full potential in this area. More entrepreneurs mean more opportunity, more economic growth and more prosperity for everyone.