The 2020 Amway Global Entrepreneurship Report (AGER) once again dives into what drives people to want a business of their own. Started in 2013, the study has been used to help Amway more effectively unleash the entrepreneurial spirit of people who wish to pursue this path. This year, nearly 24,000 people in 25 markets were surveyed and the results are fascinating.
AGER 2020 revealed that entrepreneurship continues to thrive around the world. Specifically, this report found more than half of those surveyed felt they had the needed skills to start a business and given the rise of social platforms, more than 60 percent said they’d use their own social networks to start a business. The number one obstacle against owning a business was having enough capital, an interesting insight for Amway and Gig Economy players who continue to work to attract people looking to make extra income. Overall, the findings are telling for Amway and others who wish to grow their businesses and advance entrepreneurship around the world.