The 2023 Amway Global Entrepreneurship Report (AGER), reveals comprehensive data on trends around starting a business. Started in 2013, the Amway-sponsored study is the world's largest, longest-running global study on perceptions of entrepreneurship. The 2023 AGER examined the state of entrepreneurship in a post-pandemic world, collecting data from more than 15,000 adults in 15 markets worldwide, presenting five major takeaways.
Over the last few years, the COVID-19 pandemic came and went, ushering in a new way of working. People began wondering what “business as usual” really meant—and what it could mean instead—sparking important conversations around financial stability, earning extra income, and pursuing a passion.
The 2023 AGER revealed global data showing a steady and/or increasing interest in, acceptance of, and attraction to the idea of entrepreneurship. It also shows that people’s #1 biggest barrier to starting a business—the ability to raise capital—has decreased. And that’s good news, because more entrepreneurs mean more opportunity, more economic growth, and more prosperity for everyone.