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A legacy of partnership

Amway is a family-owned business giving other families an opportunity to thrive. Family is what makes us special and relevant across multiple countries, cultures, and generations. Our business was built on the bond between two individuals and has blossomed into a partnership between their families, thousands of Employees, and millions of Amway Business Owners. The Founding Families are committed to this business and to supporting these valuable partnerships for years to come.

Today, there are more than 50 Founding Family Members – and growing! Click through the Family Tree to learn more about each branch.

Rich & Helen DeVos

Jay & Betty Van Andel


Through the Generations

Amway has been a family-owned business from more than 60 years. As the business has grown, we've welcomed four generations of Founding Family members, employees, and business owners. This series provides a generational perspective on the importance of our values, living your passions, thinking differently, and communicating in new ways. Join fathers and sons Dave & Aaron Van Andel, and Doug & Dalton DeVos as they share their important lessons from growing up in business at different times throughout our history.

Be Unique

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Thinking Differently
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Working Across Generations
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Generational Transitions
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Through the Generations: Behind the Scenes

Meet the Third Generation

The third generation of Amway’s Founding Families – G3 – is more engaged now, than ever before. More than half of the third generation is actively engaged in the business, from product and brand development to business innovations.

Kyle Van Andel
Dalton DeVos
Rachel Harrison
Christian Van Andel
Thomas Harrison
Maddie Van Andel
Aaron Van Andel
Andrea DeVos Abraham
Sam Gaby
Rick DeVos
Melissa DeVos
Jordan Richtsmeier