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Culture Connects Us

We are a family of 15,000 employees. The culture we create together honors that the dimensions of diversity are vast and intersecting, and that means we all have something in common, something special to contribute and something to seek out in others. That is the magic of creating an environment that actively includes all people and perspectives. When it happens, it makes us all better. We grow and learn from each other. We become stronger and more innovative.



Lead with Heart

Think “we before me.” Show the way with love and humility. Work together to do the right thing.

  • – Share Openly and Directly
  • – Include
  • – Think “We before Me”


Live to Serve

Feel a shared sense of urgency to support each other and help ABOs succeed with customer experience.

  • – Obsess over ABO Success
  • – Amplify the Customer Experience
  • – Unleash our Inner Entrepreneur


Love to Learn

Get outside of our comfort zones. Take risks. Learn fast. Never stop doing what we love.

  • – Pursue our Passions
  • – Explore New Paths
  • – Model Grit and Resilience

Executive D&I Council

Our Global Executive D&I Council is helping to identify and monitor goals, and is driving accountability to create a team that is more reflective of our diverse world.

Inclusion Networks

At Amway we're proud of our four employee-run Inclusion Networks: the Women's Inclusion Network, Pride Inclusion Network, Multicultural Inclusion Network, and Young Professionals Network. Inclusion Networks are an opportunity for our employees to come together to foster a sense of belonging, provide opportunities for networking and support career development. Employees are encouraged to join any (or all) of them.

Targeted Recruiting

To better attract, retain and advance diverse employees in the talent pipeline, we are leveraging new and expanded relationships with organizations that advance inclusivity. In the U.S. for example, we are partnering with historically Black colleges and universities (HBCUs), diverse professional organizations and other minority-serving institutions.

Education & Awareness

We are building forums for open and honest dialogue; encouraging the sharing of personal stories; hosting Unity Circles and Unity Runs; and amplifying educational resources and trainings, including an annual Day of Understanding and an 8-week Inclusive Environment Learning Journey for leaders and employees around the world.

Celebrating Global Milestones

At Amway, we strive to build a culture of creating equal opportunities, respect and encourage everyone to demonstrate inclusive behavior to support diversity as a business enabler. We are proud to share that Amway India has won the prestigious Gender Equality in the Workplace Award in the Times of India & Ask Insights: Global Diversity, Equity & Inclusion (DEI) Awards 2020.

Executive D&I Council

Our Global Executive D&I Council is helping to identify and monitor goals, and is driving accountability to create a team that is more reflective of our diverse world.

Inclusion Networks

At Amway we're proud of our four employee-run Inclusion Networks: the Women's Inclusion Network, Pride Inclusion Network, Multicultural Inclusion Network, and Young Professionals Network. Inclusion Networks are an opportunity for our employees to come together to foster a sense of belonging, provide opportunities for networking and support career development. Employees are encouraged to join any (or all) of them.

Targeted Recruiting

To better attract, retain and advance diverse employees in the talent pipeline, we are leveraging new and expanded relationships with organizations that advance inclusivity. In the U.S. for example, we are partnering with historically Black colleges and universities (HBCUs), diverse professional organizations and other minority-serving institutions.

Education & Awareness

We are building forums for open and honest dialogue; encouraging the sharing of personal stories; hosting Unity Circles and Unity Runs; and amplifying educational resources and trainings, including an annual Day of Understanding and an 8-week Inclusive Environment Learning Journey for leaders and employees around the world.

Celebrating Global Milestones

At Amway, we strive to build a culture of creating equal opportunities, respect and encourage everyone to demonstrate inclusive behavior to support diversity as a business enabler. We are proud to share that Amway India has won the prestigious Gender Equality in the Workplace Award in the Times of India & Ask Insights: Global Diversity, Equity & Inclusion (DEI) Awards 2020.

Bringing People Together

As a global company whose founding premise is that “This Business is for Everyone,” Amway has long recognized that diversity and inclusion are critical to our success. Our founders, Rich DeVos and Jay Van Andel, were pioneers in bringing people together from all walks of life in an inclusive way. Today, we want the same for our employees.


Taking Action

A diverse and inclusive culture takes effort and intention. At Amway, it’s a priority, and we’ll never stop doing what it takes to keep moving forward. As with any priority, it requires strategic action and habits in our personal and professional lives. We know these are small steps. We are listening and learning about what more we can do, and how to be better.

Inclusive & Accountable Leaders

Starting at the top, our highest levels of leadership are walking the talk and championing an inclusive, welcoming culture. Our leadership is passionate about helping employees expand their knowledge and perspectives, learn more about others, and offer their diverse perspectives and ideas.

A Culture that Includes Everyone

Amway is a family on so many levels, and we will keep finding new ways to support employees both personally and professionally – empowering everyone to be their true selves and reach their full potential. We’re listening, working together to do the right thing and asking ourselves every day if we are doing those things for all.

Diversity Supports Our Business Goals

We are amplifying new educational resources and trainings for everyone to be part of the solution, including new and expanded partnerships to fill our talent pipeline. We’re taking the data to heart – to help ensure diverse representation at all levels, through community engagement, recruitment and hiring, and employee development and promotions.

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