You’ve heard the saying “beauty is only skin deep,” but that phrase takes on an entirely new meaning inside the Advanced Imaging and Measurement Lab (AIM) at Amway’s World Headquarters.
It’s called “FACES” (Facial Analysis Computer Evaluation System), a program housed just off of Amway’s famous R & D corridor in Ada. The walls outside covered with r & d patents from over the years. Inside you’ll find Di Qu, a Senior Principal Research Scientist.
“FACES is a database,” Qu said inside the AIM lab. “Actually it takes advantage of this high-resolution digital facial imaging system. Canfield is a world-leading company. But we use this imaging system. Then we collect images around the world to analyze skin features.”
Amway’s FACES machine uses a series of high-res cameras with different types of light inside a special imaging station. The cameras give us a look below the skin surface, to see accumulated blemishes and environmental damages. Using a series of filtering “masks”, the program isolate components of the image, leaving evidence of certain skin issues like dark spots, pore size and wrinkles.
Different cultures have different environmental factors that impact skin, and different skin concerns, that’s what makes the AIM lab so important to Amway ABOs and their customers.