*The following article was originally published in the Maeil Business Newspaper on November 17, 2022 and has been translated.
Anouchah Sanei, Chief Innovation & Science Officer at Amway … From multivitamins to dietary supplements tailored to Korean consumers
“Korea is a very important and unique market for Amway. Korea’s health, wellness and beauty trends are changing and growing rapidly, and the level of consumer interest in a healthy and sound lifestyle is very high.”
Anouchah Sanei, Chief Innovation & Science Officer (CISO) who oversees the R&D of Amway, the global health and beauty company, revealed on a recent written interview with the Maeil Business Newspaper that Korean market continues to evolve thanks to the deep understanding and knowledge of Korean consumers and their willingness to accept new technologies.
The I&S group is an integrated research organization of Amway formed in May 2020 after reorganizing existing global R&D organizations, focusing on Center of Excellence in major fields, such as nutrition (health), beauty, and home-living segment.
CISO Sanei noted that Korean society is aging very rapidly, and that Koreans’ diets are also quickly becoming westernized. She said, “With the rapid aging of Korean society, it has become more important to consume balanced nutrients and have a regular lifestyle to extend a healthy life, rather than just extending lifespan. Regarding this point, well-rounded healthy diet including plant-based proteins as well as health functional foods are essential.”
CISO Sanei picked ‘Nutrilite Double X Multivitamin’ as one of the most essential health functional food products for Koreans. Nutrilite Double X Multivitamin contains not only vitamins and minerals, but also various plant nutrients, such as beta-carotene and niacin, necessary to keep our bodies healthy. She emphasized, “Nutrilite Double X Multivitamin has been released in various formulas to suit the characteristics of consumers in each country. Amway Korea’s products were developed for the Korean market, and their antioxidant effects have been verified through clinical trials.”
Regarding the recent trend in dietary supplements becoming more personalized, she said, “Amway has already introduced ‘MyPack by Nutrilite’, the first-generation personalized health functional food product, followed ‘MyLab,’ the personalized microbiome (total gut microbiome) solution, through partnerships with world-renowned scholars and companies with advanced technologies. We plan to expand personalized solutions in the future.”
Song Kyungeun (firstname.lastname@example.org)