ADA, MICH., USA (Oct. 13, 2020) – Amway, an entrepreneur-led health and wellness company, today announced XS™ Energy Drinks will now be manufactured at the company’s world headquarters in Ada, Michigan. Amway invested $15 million in the redesign of a 90,000-square-foot manufacturing facility that will produce the first exclusively sugar-free energy drink brand sold globally.
“This is Amway’s first carbonated beverage plant in Ada. Investing in our facilities, diversifying our manufacturing capabilities and training our employees to learn new skills is all happening here at Amway,” said Amway Vice President, Global Manufacturing Brian Kraus.
The new plant will manufacture XS Energy Drinks for the United States, Canada and Latin America.
“This investment also reflects a commitment from Amway to the energy drink market, expected to reach $86 billion globally by 2026. XS is all about active living, fitness and adventure,” said Amway Chief Digital and Marketing Officer Giusy Buonfantino. “There is so much ahead for XS, and we want to make sure every Amway Business Owner has the right products to earn and maintain happy, loyal customers.”
In August, Amway received a Manufacturing Leadership Award from the National Association of Manufacturers for its workforce program called “One Team,” designed to enhance collaboration and provide career development programs and skill building opportunities for employees.
“In part thanks to the One Team program, employees who work in the new XS Energy Drink plant will learn all aspects of beverage manufacturing and develop new skills,” said Kraus.
XS Energy Drinks are sold in nearly 60 countries globally exclusively by entrepreneurs, also known as Amway Business Owners.
Amway is an entrepreneur-led health and wellness company based in Ada, Michigan. It is committed to helping people live better, healthier lives – across more than 100 markets worldwide. According to Fortune magazine, it is among the Top 50 privately held, family-owned companies in the United States. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ energy drinks – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Global sales of $7.9 billion made Amway the No. 1 direct selling business in the world, according to the 2020 Direct Selling News Global 100. For company news, visit www.amwayglobal.com/newsroom.