Targeted growth, breakthrough products and community strength drive momentum
ADA, MICH., USA, March 31, 2026 – Amway, the world’s largest direct selling company, today reported global sales of $7.3 billion USD for the year ending December 31, 2025. The year was marked by targeted growth in several established and emerging markets, key innovations across the product portfolio and strong engagement from its global network of Amway Business Owners (ABOs).
“Amway offers solutions to some of today’s most pressing needs,” said Michael Nelson, President and Chief Executive Officer. “We combine a low-risk opportunity to business ownership, products that support health and wellbeing, and a connection to community that so many are seeking – all rooted in our timeless values. In 2025, we focused on leveraging our long-standing strengths while pursuing new opportunities for growth. These intentional efforts position us for strong, sustainable performance in the years ahead.”
While sales were modestly lower than the previous year, the company advanced key priorities across the business, with many markets and product launches outperforming forecasts and building positive traction heading into 2026.
Building business and community
As interest in flexible income grows globally, people continue to face barriers to starting their own business, including access to capital, resources and support. Amway helps address that gap with an accessible, low-cost path to business ownership, strongly supported by tools, education and encouragement to help people get started and grow.
“Beyond income potential, the Amway opportunity also fosters personal growth and meaningful connections,” said Nelson. “This is increasingly important at a time when loneliness is recognized as a growing global concern. In 2025, more than one million people around the world chose Amway to help them build businesses and relationships, and we believe that number will only continue to grow.”
Advancing health and wellbeing solutions
Amway takes a holistic view of health and wellbeing with a focus on healthspan – helping people live in a healthy state for as long as possible. Products and solutions are focused on everything you put in, on and around yourself – including the supplements you take, skin care you use, water you drink and air you breathe. In 2025, the company further strengthened its portfolio with innovative products designed to meet rising demand for healthy living and aging support.
- Nutrilite™ AmCell* is Amway’s first cellular health product, created to support normal cell function and healthy aging. Featuring a powerful phytonutrient blend, the product is backed by decades of botanical research and scientific expertise. AmCell launched in three Asian markets, delivering exceptional early sales results. The nutrition category represents 64% of the company’s product portfolio, and Nutrilite is the world’s number one selling vitamin and dietary supplements brand.†
- The new Artistry LongXevity™ collection launched in seven markets. Powered by a combination of botanical and science-backed ingredients, the collection includes a toner essence, rich cream, soft cream and eye cream designed to address the appearance of skin where it matters most: at the cellular level. The rich and soft creams are clinically proven to improve the appearance of 12 visible signs of aging. In 2025, Amway’s beauty category grew by 8% globally.
- A new eSpring™ Water Purifier system features an advanced e3 Carbon Filter and UV-C LED technology, reducing more than 170 potential contaminants down to 0.2 microns while retaining beneficial minerals for cleaner and better-tasting drinking water.‡ The launch generated strong demand in Europe, Japan and Vietnam, contributing to 25% growth in the water treatment category across launch markets.
Positioned for a bright future
With positive response to its latest products, expertise in botanical science, and a strong, connected community of Amway Business Owners, Amway enters 2026 poised to build on its momentum.
“As we look to the future, we are in a strong position to make the most of the possibilities ahead,” said Nelson. “Firmly rooted in our foundation, we will continue to answer societal needs with clarity and confidence, supporting the success of ABOs and the lives of customers around the world.”
Amway’s 2025 Global Impact Report is available at https://www.amwayglobal.com/impact-report/.
About Amway
Amway is a direct selling company, headquartered in Ada, Michigan, U.S. Amway is committed to helping people live better lives across more than 100 countries and territories worldwide. Top-selling brands for Amway include Nutrilite™, Artistry™ and XS™ – all sold exclusively by Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2025 Direct Selling News Global 100 list. For company news, visit: https://www.amwayglobal.com/newsroom.
*Product name and offerings vary by market.
†Source: GlobalData, www.gdretail.net/amway-claims.
‡ The eSpring water treatment system is designed and intended for use only with potable drinking water deemed safe by local public health authorities.
