ADA, MICHIGAN, USA July 23, 2026 – Health and wellness starts in the cells. Shining the spotlight on cellular health has become a point of distinction for Amway, the world’s largest direct selling company. One that’s recently earned the company a new global claim: Nutrilite™ is the world’s #1 selling cellular health brand†*.
Tracing its roots to 1934, the Nutrilite™ brand combines the best of nature with the best of science in plant-forward vitamins and supplements that incorporate botanical ingredients grown, harvested, and processed on its Amway-owned, certified organic farms and NutriCert™ certified partner farms. Nutrilite™ products empower people to achieve optimal nutrition, which ultimately supports their healthspan – the number of years we live an active, independent life. Supporting cellular health plays a foundational role in supporting healthspan.
“The independent validation of Nutrilite™ as the world’s #1 selling cellular health brand is a testament to the trust consumers around the world place in Nutrilite™ products,” said Brandi Huyser, Vice President of Global Nutrition Brand Marketing at Amway. “For over 90 years, Nutrilite™ has combined the power of botanical science and innovation to help people live healthier lives. Today we are excited to advance the conversation around cellular health and help more people understand the foundational role healthy cells play in achieving optimal healthspan.”
Healthspan Starts In Cells
While the concept of longevity is widely defined and discussed in the health and wellness space, cellular health is vague and even obscure. As a scientific thought leader, Amway scientists are focused on aging at the cellular level, exploring how cellular health affects overall health and wellbeing.
Cells produce vital substances like proteins, hormones, and neurotransmitters – everything the body needs to function. Cells also absorb nutrients from their surroundings, including the food one eats, the water one drinks and the air one breathes. Over time, cells naturally lose their ability to make cellular energy, decreasing their vitality and resilience. As cells move into decline, the body follows, and healthspan begins to shrink.
Making proactive lifestyle choices like balanced, plant-based nutrition and supplementation; ample hydration, physical activity, and sleep; and optimal skincare and oral care routines help support cellular health and, ultimately, make a positive impact on overall healthspan.
Staking the Top Claim
The new claim was verified by GlobalData, a leading data analytics company with more than 4,900 clients worldwide, using existing baselines of market tracking for more than 40 years. GlobalData created the claim from brand data based on consumer research, online research, brand presence, price points, sales data, and other key metrics. The claim was then validated by gathering and modelling overall sales data; a sales mix analysis for cellular health supplements within manufacturer sales; cross checking brand shares against total market value and volume; and cross checking brand shares against third party, official data for cellular health supplements.
For the Nutrilite™ brand analysis, the category of cellular health supplements included products positioned to help support health and wellbeing by supporting key cellular processes like energy metabolism and antioxidant defense. General wellness supplements that are not specifically positioned around cellular health or healthy aging were excluded, as well as topical wellness products like skincare creams and serums; functional foods and beverages; prescription or medical treatments; and products whose claims are limited to broad or unrelated health benefits, unless they are explicitly linked to cellular health.
About Amway
Amway is a direct selling company, headquartered in Ada, Michigan, USA. Amway is committed to helping people live better lives across more than 100 countries and territories worldwide. Top-selling brands for Amway include Nutrilite™, Artistry™ and XS™ – all sold exclusively by Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2025 Direct Selling News Global 100 list. For company news, visit: https://www.amwayglobal.com/newsroom.
*Ranked by the DSN Global 100 2026 edition, based on 2025 revenue.
†Nutrilite™ includes sales of both Nutrilite™ and Nutrilite™ sub-brand products. Source: GlobalData, https://gdretail.net/amway-claims/.
