As President of Amway China, Frances Yu leads all operations in China and works closely with Amway Business Owners to increase partnership with the company. She serves on Amway’s Global Leadership Team, Amway’s key decision-making body focused on strategy development and delivering meaningful ABO and customer experiences. She also serves on Amway’s Executive Staff comprised of cross-functional executive leaders focused on enhancing company culture, talent capabilities and global market needs.
Yu joined Amway China in 2000 and has served as president since 2018. She previously served as Chief Marketing Officer of Amway Greater China Region, with a portfolio covering all marketing, communications, and public affairs across the market, and became regarded as a pioneer in marketing innovation and reputation management. Prior, she served as Amway China’s VP of Public Affairs.
Yu has served as the General Director of Amway Charity Foundation since its establishment in 2011, leading programs that have helped to improve the nutrition of 4+ million children in rural China. She also serves as Co-Chair of the Women’s Professional Committee of the American Chamber of Commerce in China, Vice Chairwoman of the China Association of Enterprises with Foreign Investment, Executive Director of the Chinese Young Volunteers Association, and as Board Director of the China Environmental Protection Foundation.
Prior to joining Amway, Ms. Yu served in the Legal Section of the former PRC Internal Trade Bureau. She holds a master’s degree in law from Renmin University of China.