ORLANDO, Fla. — Amway today announced its title sponsorship of Major League Pickleball’s (MLP) Orlando event — the league’s 2026 regular season finale featuring a collection of 12 top teams ahead of the 2026 MLP Playoffs, held at the ESPN Wide World of Sports Complex, July 30-August 2.
This deepens Amway’s investment in aligning with things that support its vision to advance healthspan. As part of Amway’s commitment to healthspan — the amount of time you spend living actively and in good health — this partnership highlights pickleball’s rapid global growth as a fun, accessible way to stay active. Amway is a leader in healthspan science and offers product solutions that support people around the world.
The sponsorship comes at a time when pickleball is experiencing explosive growth both in the United States and around the world, with Florida emerging as a leading hub of that growth. Florida boasts more pickleball locations than any other state and a thriving ecosystem of players, leagues, tournaments and businesses built around the sport. The sport’s broad appeal spans age groups and skill levels, attracting everyone from young competitors to active older adults seeking new ways to stay engaged and healthy throughout their life.
“Pickleball has become much more than a sport — it’s a cultural phenomenon that is bringing people together across generations and backgrounds all over the world,” said Melodie Nakhle, Amway Chief Marketing Officer. “Whether you’re picking up a paddle for the first time or competing at a high level, pickleball welcomes everyone. That spirit of community, staying active, and supporting healthy living aligns naturally with who we are as a company and the business opportunity we provide.”
Amway’s sponsorship builds on the company’s history of supporting health and wellbeing activities, and the communities where it does business. The company has also maintained a longstanding relationship with Orlando’s professional pickleball team, the Orlando Squeeze, through its energy drink brand, XSTM.
“We’re proud to expand our partnership with Amway through their title sponsorship of Amway MLP Orlando. As organizations that share a commitment to health, wellness, and strengthening communities, this collaboration is a natural fit and reflects our shared vision for growing the game of pickleball,” said Ashley Turner, Orlando Squeeze President. “Together, we’re committed to delivering an exceptional experience for our players, fans, and partners while continuing to elevate MLP Orlando as one of the league’s premier events.”
Beyond being a recreational activity that supports wellness and social connection, pickleball is delivering meaningful economic benefits to communities across the country and world. As professional pickleball continues its rapid ascent, Major League Pickleball has seen a significant increase in attendance, sponsorship investment and fan engagement.
“Amway MLP Orlando will be one of the most exciting events in league history and an incredible culmination of our 2026 regular season, with a collection of our best teams participating and a tremendous host team in the Orlando Squeeze,” said MLP Commissioner Samin Odhwani. “MLP and Amway are eager to join efforts in leveraging pickleball as a health driver around the world.”
The Orlando event is expected to draw athletes, fans and visitors from across the region, generating economic activity for local businesses while reinforcing Central Florida’s standing as a destination for world-class sporting events — an investment in wellbeing and community that Amway is proud to support.
Fans can purchase event tickets via TicketMaster or watch the competition live by tuning in on Pickleball TV.
About Amway
Amway is a direct selling company, headquartered in Ada, Michigan, U.S. Amway is committed to helping people live better lives across more than 100 countries and territories worldwide. Top-selling brands for Amway include Nutrilite™, Artistry™ and XS™ – all sold exclusively by Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2025 Direct Selling News Global 100 list. For company news, visit: https://www.amwayglobal.com/newsroom.
