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Asha Gupta

Asha Gupta joins Amway as Chief Strategy and Corporate Development Officer

ADA, MICH., USA (Oct. 1, 2020) – Amway today announced Asha Gupta as its new chief strategy and corporate development officer reporting to Chief Executive Officer Milind Pant. Gupta joins Amway after 23 years at Tupperware where she most recently served as executive vice president and chief strategy and marketing officer.

“Asha will lead internal teams and external partners to chart the course for Amway’s growth,” said Amway Chief Executive Officer Milind Pant. “What I am most impressed by is how Asha seeks diverse perspectives and leads with heart. Her leadership epitomizes Amway’s growth mindset culture. She has a wealth of global business insight and expertise after managing teams in Asia, the Middle East, Europe and the United States.”

In her role, Gupta will be responsible for leading the development of Amway’s long-term global business strategy and evaluating strategic growth opportunities that will help Amway Business Owners (ABOs) meet their customers’ needs and grow their businesses online. In addition to her enterprise strategy stewardship, Gupta will also lead the strategic acquisition and alliance initiatives for the company.

As the executive vice president and chief strategy and marketing officer at Tupperware, Gupta led the company’s sustainability positioning and entry into new product categories. Prior to her global role, she led the largest revenue and profit contributing region for Tupperware as group president, Asia Pacific. Earlier in her Tupperware career, Gupta served as managing director, India and area vice president, Asia Pacific achieving 32 consecutive quarters of growth and helping Tupperware achieve super-brand status in India. Asha began her career leading regional sales at Coats Viyella, a British textile conglomerate. She also consulted for Coca-Cola in the Middle East and helped them with their plans to move into new categories within the region. Fortune India magazine listed Gupta as one of the “50 Most Powerful Women in Business” in 2012 and 2013.

“Asha’s experience leading teams around the world, as well as her passion for entrepreneurship, makes her a great fit for Amway,” said Pant. “I’m thrilled the global leadership team reflects the diversity of Amway’s global business, with multiple points of view represented throughout our many conversations on how to make the Amway business even better.”

About Amway

Amway is an entrepreneur-led health and wellness company based in Ada, Michigan. It is committed to helping people live better, healthier lives – across more than 100 markets worldwide. According to Fortune magazine, it is among the Top 50 privately held, family-owned companies in the United States. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ energy drinks – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Global sales of $7.9 billion made Amway the No. 1 direct selling business in the world, according to the 2020 Direct Selling News Global 100. For company news, visit