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Asha Gupta headshot and title over background of vegetables and vitamins

Asha Gupta to Oversee Amway’s Business in Asia in New Dual Role

ADA, MICH., USA (Sept. 27, 2021) – Amway, an entrepreneur-led health and wellness company, today announced Asha Gupta has accepted the dual role of regional president, Asia & chief strategy & corporate development officer. Gupta joined Amway’s global leadership team in 2020 as chief strategy & corporate development officer. In addition to her enterprise strategy stewardship, Gupta now oversees Amway’s operations in Asia and is based in Singapore.

In Gupta’s new dual role, she is responsible for:

  • Overseeing business operations in Amway’s markets in Asia.
  • Leading the development of Amway’s long-term global business strategy.
  • Evaluating growth opportunities to help Amway Business Owners (ABOs) meet customer needs and grow their business online.
  • Managing acquisitions and alliance initiatives for the company.

Before joining Amway in 2020, Gupta spent 23 years at Tupperware, most recently as executive vice president & chief strategy & marketing officer, leading the company’s sustainability positioning and entry into new product categories. Prior to her global role, she led the largest revenue and profit contributing region for Tupperware as group president, Asia Pacific. Earlier in her Tupperware career, Gupta served as managing director, India and area vice president, Asia Pacific achieving 32 consecutive quarters of growth and helping Tupperware achieve super-brand status in India.

“In a short span of time, Asha has developed tremendous passion and understanding of our Amway business,” said Amway CEO Milind Pant.

“Asha’s career as a global transformational leader positions her well for this role with 27 years of experience including two plus decades in direct selling with Tupperware, where she presided over the Asia Pacific region and worked with multi-cultural teams across Asia.”

Since 1959, Amway has expanded across the globe and now operates in more than 100 countries and territories. Eight of Amway’s top 10 markets are in Asia.

About Amway

Amway is an entrepreneur-led health and wellness company based in Ada, Michigan. It is committed to helping people live better, healthier lives – across more than 100 markets worldwide. According to Forbes magazine, it is among the Top 50 privately held, family-owned companies in the United States. Top-selling brands for Amway are Nutrilite™Artistry™ and XS™ energy drinks – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2021 Direct Selling News Global 100. For company news, visit