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Giusy Buonfantino joins Amway as Chief Digital and Marketing Officer

Giusy Buonfantino

ADA, MICH., USA (Feb. 10, 2020) – Amway today announced Giusy Buonfantino as its new chief digital and marketing officer (CDMO), reporting to Chief Executive Officer Milind Pant. Buonfantino joins Amway from Kimberly-Clark where she most recently served as global chief marketing officer (CMO).

“Giusy brings incredible experience to Amway as a marketer, digital strategist, and leader,” said Amway Chief Executive Officer Milind Pant. “Her modern approach to social commerce and unwavering growth mindset will drive our vision and enhance our focus on meeting customer needs with exclusive and innovative products.”

In her role, Buonfantino will be responsible for leading the company’s global digital and marketing organizations, designing and executing strategies to drive sustained growth across Amway’s portfolio of brands, such as Nutrilite and Artistry. She also will lead design and delivery for Amway’s online, mobile and social shopping experiences.

While at Kimberly-Clark, Buonfantino served as CMO and helped lead the company’s digital transformation. Prior to her role as CMO, she served as president of the company’s baby and childcare business in North America, where she led the innovation, manufacturing and marketing of trusted brands including Huggies®, Pull-Ups® and GoodNites®.

Prior to joining Kimberly-Clark in 2011, Buonfantino spent 18 years with Johnson & Johnson in a variety of global marketing and general management roles within the U.S. and Europe. In June 2016, she began serving on the board of directors of Carter’s, Inc., the largest branded marketer in North America of apparel exclusively for babies and young children.

“We have a strong ten-year vision for what Amway Business Owners need in order to start and build their businesses, offering on-trend products and the support of a community to their customers,” said Pant. “Giusy will help drive this vision toward reality by advancing our product innovation pipeline and creating incredible customer shopping experiences. We can’t wait to welcome her to the Amway team!”

About Amway

Amway is a family-owned, $8.8 billion consumer goods manufacturer and direct selling company based in Ada, Michigan, USA that is committed to helping people live better, healthier lives. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, eSpring™ water treatment systems and XS™ energy drinks – all sold exclusively by Amway Business Owners. Global sales in 2018 made Amway the No. 1 direct selling business in the world, according to the 2019 Direct Selling News Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings.  For company news, visit