All global Artistry Skin Nutrition™ and g&h™ SPF products now meet the Foundation’s strict sun protection standards
ADA, Mich., May 1, 2025 – Amway, the world’s largest direct selling company, has taken another leap forward in promoting skin protection and the fight against skin cancer. Recently, the company’s Artistry Skin Nutrition™ skin care and g&h™ body care brands were named Bronze Allies of the Corporate Council of The Skin Cancer Foundation, the world leader in skin cancer education dedicated to building awareness of the importance of skin cancer prevention, early detection, and prompt and effective treatment.
Amway’s involvement with The Skin Cancer Foundation began in September 2022, when the Artistry™ brand was named to the Foundation’s Corporate Council, a group of more than 100 U.S. and international companies and brands supporting the Foundation’s work to empower people to take a proactive approach to daily sun protection and the early detection and treatment of skin cancer. In April 2024, the g&h™ brand was named to the Council, strengthening Amway’s commitment and support.
“While May is Skin Cancer Awareness month, skin care is a passion and priority for Amway every day of the year,” says Amway Global Chief Marketing Officer Melodie Nakhle. “Becoming a Skin Cancer Foundation Bronze Ally strengthens trust and confidence in our products on behalf of our Amway Business Owners and their customers around the world.”
Sealed in Trust
Eight Artistry Skin Nutrition™ and g&h™ SPF products hold The Skin Cancer Foundation Seal of Recommendation for either Daily or Active Use. This globally recognized and trusted seal is granted by The Skin Cancer Foundation’s Photobiology Committee to products meeting strict standards for safe, effective sun protection when used as directed.
Four Artistry Skin Nutrition™ products and two g&h™ products carry the Seal of Recommendation for Daily Use: Artistry Skin Nutrition™ Hydrating Day Lotion SPF 30, Artistry Skin Nutrition™ Balancing Matte Day Lotion SPF 30, Artistry Skin Nutrition™ Renewing Reactivation Day Lotion SPF 30, Artistry Skin Nutrition™ Renewing Reactivation Day Cream SPF 30, g&h™ Protect Body Lotion SPF 50+, and g&h™ Protect UV Sunscreen.
Both the global and U.S. versions of Artistry Skin Nutrition™ Multi-Defense UV Protect SPF 50+ have earned the Seal of Recommendation for Active Use, with g&h™ formulas soon to follow.
The Skin Cancer Foundation requires products to meet rigorous standards to earn its Seal,” notes Amway Chief Research and Development Officer Kristi Pelc. “We’re proud that Artistry™ and g&h™ products meet or exceed those standards – and we will continue to use this gold standard in future formulas.”
As mandated by the Seal of Recommendation Requirements, products carrying the Seal for Daily Use are required to have an SPF of 30 or higher, which safeguards skin from incidental sun exposure, like the kind that occurs over short periods of time. Those products sporting the Seal for Active Use are required to have an SPF of 50 or higher, which protects skin during extended sun exposure outside.
“Our mission is to save lives,” says The Skin Cancer Foundation Executive Director Becky Kamowitz. “With the help of partners like Amway, we are making every effort to educate and empower more people around the world to understand the risks of skin cancer and how to safely and effectively help protect their skin.”
“Caring for the skin is a pillar of our product development,” adds Pelc. “Sun protection plays a critical role in a daily skincare regimen at any age and in every season. We will continue to push boundaries in scientific discovery with products that meet and exceed The Skin Cancer Foundation’s rigorous standards.”
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About Amway
Amway is a global health and wellbeing company based in Ada, Michigan, U.S. It is committed to serving Amway Business Owners and their customers across more than 100 countries and territories worldwide. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ – all sold by entrepreneurs who are known as Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2025 Direct Selling News Global 100 list. For company news, visit: https://www.amwayglobal.com/newsroom.
About The Skin Cancer Foundation
The Skin Cancer Foundation saves and improves lives by empowering people to take a proactive approach to daily sun protection and the early detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. Since its inception in 1979, the Foundation has recommended following a complete sun protection regimen that includes seeking shade and covering up with clothing, including a wide-brimmed hat and UV-blocking sunglasses, in addition to daily sunscreen use. For more information, visit https://www.SkinCancer.org.
