Ada, Michigan — In today’s world of smartphone commerce, it’s more important than ever that the products we sell can be customized to suit the user’s needs. That’s especially true when it comes to beauty and skincare products.
This personalization is an emerging trend in skincare, and Amway is leading the effort as people look for products that meet their specific needs.
That’s why Amway’s Artistry brand is launching a new skincare product that is bringing customization to our business owners and consumers. Artistry’s Signature Select Personalized Serum is on the cutting edge, allowing customers to target multiple skin concerns all in one product.
To create the product, Amway’s top notch scientists teamed up with Nutrilite certified organic farms to create the powerful “Base” serum, which contains phytonutrient-infused water, along with five different botanicals, sourced from the farms.
“In Artistry Signature Select Personalized Serum, we’ve actually included the highest number of Nutrilite-sourced botanicals ever in an Artistry product,” says Mary Jasch, Brand Manager of Artistry Skincare. “The botanicals are spinach, black currant, pomegranate, Acerola cherry and green tea.”
Here’s where the customization comes in: Artistry offers five different amplifiers, each with a different concentrated property. The properties include hydration, brightening, anti-wrinkle, firming and anti-spot. So based on each consumer’s needs, they would select up to three different amplifiers to complement the base serum.
The amplifier is attached to the serum bottle, and with a twist, the booster, or amplifier, is released into the base, creating a one-of-a-kind serum, custom made for each individual. This is groundbreaking technology using a brand new production line in Amway’s cosmetics plant.
Each combination of base plus amplifier provides exclusive skin health benefits, and each bottle is as unique as the customers who use it.