Nutrilite™ product wins, Artistry™ product is finalist in Beauty & Longevity CHOICE Awards
ADA, MICHIGAN, USA February 23, 2026 – A healthy aging product from the Amway brand Nutrilite™ is a winner in the prestigious INNOCOS Beauty & Longevity CHOICE Awards recognizing breakthrough products and technologies in science-backed beauty, wellness and longevity. A product from another Amway brand – Artistry™ – was selected as a finalist.
Nutrilite™ CelAct™/ Cellular Aging Support (CAS), a plant-based dietary supplement designed to help support healthy cellular aging, is the first-place winner in the Cellular Longevity from Within category. According to INNOCOS, the category celebrates ingestible innovations that support healthy aging at the cellular level. The products are backed by research and represent the next generation of nutraceutical science.
Artistry LongXevity™ Rich Cream, a combination of innovative scientific ingredients and plant-based botanicals that reveals healthy looking skin, was chosen as a finalist in the Advanced Clinical Beauty & Performance category, which celebrates high-performance skincare products powered by clinically validated key ingredients, advanced textures and measurable results. These products help improve the appearance of skin’s firmness, texture, clarity and moisture through sophisticated formulation science and testing.
Judged by industry experts, the INNOCOS annual CHOICE awards have recognized products that push boundaries in effectiveness, sustainability, safety and science-backed well-being since 2023.
“We are thrilled to have this spotlight on the thought leadership, breakthrough research and innovations in healthy longevity our Amway Research & Development teams and their global collaborators are producing,” said Amway Chief Marketing Officer Melodie Nakhle. “These recognitions validate our deep commitment to scientific excellence.”
Nutrilite CAS/CelAct™ supplement is backed by more than a decade of plant-based scientific research and advanced technology from Amway Research & Development and its scientific collaborators, representing one of the most intensive research and development investments in the history of Nutrilite brand. And Artistry LongXevity™ Rich Cream leverages decades of collaborative research into ingredients that enhance skin’s healthy beauty.
“Everyone wants to support their healthspan – the amount of time spent looking and feeling one’s best,” Amway Chief Research and Development Officer Kristi Pelc said. “Amway is investing heavily in research and developing products that meet consumers’ needs, and that includes products to help support cellular aging and products that reveal healthy-looking skin.”
The CHOICE Award winners were announced February 19, 2026 during the INNOCOS Silicon Valley Summit.
About Amway
Amway is a direct selling company, headquartered in Ada, Michigan, U.S. Amway is committed to helping people live better lives across more than 100 countries and territories worldwide. Top-selling brands for Amway include Nutrilite™, Artistry™ and XS™ – all sold exclusively by Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2024 Direct Selling News Global 100 list. For company news, visit: https://www.amwayglobal.com/newsroom.
About INNOCOS
INNOCOS is a global platform and community connecting leaders, innovators, and investors in the beauty, wellness, and longevity industries, hosting executive summits, awards, and creating content focused on future trends like AI, biotechnology, and personalized wellness. It aims to foster meaningful collaborations and bring science-backed, purpose-driven innovations to market, bridging gaps between science, technology, and consumer needs. For more about the CHOICE Awards visit https://innocosevents.com/awards/.
