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World Food day: October 16, 2015

Amway sets a new goal in the fight against childhood malnutrition: provide 5 million Nutrilite™ Little Bits™

More than 14,000 malnourished children will receive needed daily nutrients so they can survive, thrive and grow

ADA, Mich., Oct. 15, 2015 – In celebration of World Food Day, Amway announced a new goal in its fight against childhood malnutrition – to provide 5 million Nutrilite™ Little Bits™ to malnourished children by the end of 2016.

The goal ─ the Power of 5 Million Nutrilite™ Little Bits™ ─ is expected to benefit more than 14,000 malnourished children age 6 months to 5 years old. Launched in 2014, the Nutrilite™ Power of 5 Campaign has already provided essential daily nutrients in the form of Nutrilite™ Little Bits™, a micronutrient supplement, to thousands of children in 11 countries.

“By setting this goal, Amway is significantly growing the number of malnourished children and families we aim to help,” said Jeff Terry, global manager for corporate social responsibility at Amway. “The Nutrilite™ Power of 5 Campaign has been embraced by many people around the world, including Amway Business Owners, employees and members of the general public. Our new goal requires more. We need to develop stronger partnerships with the organizations that are implementing this solution and with people who are supporting our efforts to bring more Nutrilite™ Little Bits™ to more children.”

According to the World Health Organization, malnutrition is the cause of more than 3 million premature deaths of children under 5 each year. Those who survive often suffer lasting effects, including stunted growth, poor cognitive development and low immunity to disease. Malnutrition also affects school performance and studies have shown it often leads to lower earning potential as an adult.

The Nutrilite™ Power of 5 Campaign works with humanitarian organizations to distribute Nutrilite™ Little Bits™ to families that have malnourished children ages 6 months to 5 years old in areas where the organization is actively educating, providing food and conducting follow-up assessments to be sure children are thriving.

To support this goal and find additional information about the Nutrilite™ Power of 5 Campaign, visit and participate in the #Powerof5 Twitter Chat on World Food Day, October 16, 2015.


About Nutrilite™
Nutrilite™ exclusively by Amway is the world’s #1 selling brand of vitamins and dietary supplements* developed for personal daily vitamin and mineral nutrition, heart health, strong bones and weight management. Backed by 80 years of science and research, the Nutrilite™ team has perfected a proprietary “seed to supplement” practice to preserve quality and maximize the consistency, efficacy and safety of its products. The Nutrilite™ brand is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms*, located in the United States, Mexico and Brazil. The Nutrilite™ Global Phytonutrient Report, commissioned by the Nutrilite™ Health Institute, provides an examination of global fruit and vegetable intake, availability and potential impacts on health. More information at:

About the Nutrilite™ Power of 5 Campaign
Amway created the Nutrilite™ Power of 5 Campaign to build awareness of childhood malnutrition, the critical role nutrition plays in early childhood development and, ultimately, to help children reach their fifth birthday, which is a critical milestone in human development. It launched May 2014 with the goal of improving the nutritional value of malnourished children’s diets on a daily basis from the ages of 6 months to 5 years.

About Amway
Amway is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2014 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2015 Global 100. For company news, visit

*Source: Euromonitor International Limited,