February 2, 2026 – Amway announces the release of the Global Wellness SummitTM (GWS) Future of Wellness report for 2026, as the report’s exclusive sponsor for the second straight year. The report is the longest-running, most detailed forecast of 10 trends that will make waves in health and wellness in the year ahead. Amway also sponsors the GWS organization, which brings together leaders and visionaries to positively shape the future of the $6.8 trillion global wellness economy.
“Each year, the Future of Wellness report delivers essential insights into the forces reshaping the global wellness landscape,” said Amway Chief Marketing Officer Melodie Nakhle. “As the exclusive sponsor, we remain committed to advancing credible, science-driven innovation that helps people lead better, more vibrant lives. This research strengthens our ability to deliver meaningful solutions for communities around the world.”
A key direction for GWS is exploring longevity through wellness, a dynamic that resonates between Amway and GWS and underscores the value of their association for both organizations. As people everywhere seek to live longer and healthier, the concept of healthspan – the number of years a person lives in good health – is gaining momentum. That is creating a space for companies to approach overall wellbeing as a lever for healthspan.
Amway, with deep expertise in science-backed nutrition, beauty, personal care, home care, and durable products, is uniquely positioned to grow and lead in this space. Amway’s innovation strategy and investment in Research & Development lean heavily into supporting healthspan with holistic, evidence-based approaches. Insights from GWS are keenly valuable as Amway leverages science to respond to consumer interests with products and personalized solutions that are made to help people live, look and feel their best – and get the most out of every day.
One theme from the report that aligns with Amway strengths and strategy reveals how industries designed around “one size fits all” biology and behavior are being reengineered to reflect women’s distinct health needs, life stages and economic power in 2026. “Women Get Their Own Lane in Longevity” highlights how the science of aging is shifting to women’s healthspan, recognizing female organs as a central driver of women’s aging and redefining diagnostics, prevention and intervention accordingly. Amway is years into the science of leveraging plants to make meaningful strides in supporting women’s wellbeing.
Another powerful theme to note is the way new sectors are expanding into longevity support – extending far beyond clinics and exclusive retreats and establishing deeper connections with beauty. “Skin Longevity Redefines Beauty” signals the end of “anti-aging” narratives, replacing them with regenerative skin science that merges biotech, AI, advanced diagnostics and next-generation active ingredients. These findings provide valuable perspective on skin aging. When integrated with our 67 years of skin science, more than 91 years of plant-based nutrition research, and over 20 years collaborating with global experts, they further validate and strengthen our understanding of this rapidly evolving field.
This is the only wellness trends report based on insights from hundreds of health and wellness experts that gather each year at the Global Wellness Summit. Each trend is packed with new ideas, sub-trends, and examples of the companies blazing these new trails, and themes that will redefine how individuals, communities and industries approach health in the coming decade.
Media can request the full report HERE.
Others can purchase it HERE
Trend images are HERE.
About Amway
Amway is an entrepreneur-led health and wellbeing company based in Ada, Michigan, U.S. It is committed to helping people live better, healthier lives across more than 100 countries and territories worldwide. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2023 Direct Selling News Global 100 list. For company news, visit: https://www.amwayglobal.com/newsroom.
About the Global Wellness Summit: The Global Wellness Summit brings together leaders and visionaries to positively shape the future of the $6.8 trillion global wellness economy. In addition to an annual conference, held at a different location around the globe, GWS also hosts annual in-person events such as the Wellness Real Estate & Communities Symposium and the Beauty & the Brain Symposium, along with virtual gatherings, including Wellness Master Classes and Wellness Sector Spotlights. The organization’s Future of Wellness report forecasts the top wellness trends for the year ahead and is oft-quoted in the media. The 20th annual Global Wellness Summit will be held in Phuket, Thailand, November 10-13, 2026.
