ADA, Mich., USA (July 18, 2018) — Artistry Signature Select™ Personalized Serum was honored to receive the 2018 Institute of Packaging Professional (IoPP) AmeriStar Design Excellence Award. The award came unexpectedly after the Artistry Signature Select™ Personalized Serum was initially submitted for the IoPP Ameristar cosmetic packaging award – but was quickly elevated to AmeriStar’s top tier of three overall awards. The Annual Design Excellence Award honors the company who takes packaging structure and industrial design and integrates it into the most compelling package in the industry.
Artistry Signature Select™ Personalized Serum is the first completely customizable treatment to address multiple and specific skincare concerns in one product. It also features the Power Infused Technology, which is the first and only in the beauty industry. This innovative packaging technology protects the highly concentrated formulas in five different Amplifiers until they are infused with the Base Serum, ensuring the ultimate potency of the ingredients. Customers simply twist the Amplifier on the Base Serum bottle, then slowly twist off to activate it. With a visual surge and audible “whoosh” the easy, mess-free activation is an experience in itself for a completely personalized serum.
As the winner of the 2018 IoPP AmeriStar Design Excellence Award, Artistry Signature Select™ Personalized Serum will advance to the World Packaging Organization (WPO) WorldStar Competition in Fall 2018. In addition, Artistry Signature Select™ Personalized Serum will be featured in Packaging Digest, several trade publications, promoted on social media and IoPP.org , and on display at the PACK EXPO Inc.
About the Artistry™ Brand
Artistry™ is among the world’s top ten, largest selling, premium skincare brands. Founded in 1958 by an entrepreneurial husband and wife team, the Artistry™ portfolio features skincare, makeup, and holistic beauty solutions that are infused with nature, perfected by science, and personalized for each woman’s individual needs. Exclusive formulations reflect the global research, development, and quality assurance conducted by a network of more than 900 scientists and international skin health doctors from leading universities. The brand has analyzed over 32,000 faces from all over the world to develop product solutions based on each woman’s unique skin needs. Artistry™ products are sold through Amway Business Owners in more than 50 countries and territories worldwide.
The Institute of Packaging Professionals (IoPP) is the leading individual membership organization serving the educational needs of the packaging community. It is committed to providing continuing educational programs of interest and value to all packaging professionals. These programs cover all packaging-related areas of business and technology, as well as fundamental principles. The organization, its activities and operations support the development of the best possible packaging programs and events.