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Probiotics and the Microbiome: Unlocking the Secrets to Gut Health at Microbiome Congress in Japan

Amway is a Sponsor and Presenter at the Joint Probiotics Symposium ’23 in Tokyo, Co-Hosted by Global Engage and the Japanese Society for Probiotic Science (JSPS)  

ADA, Mich., April 24, 2023 – Daily probiotics solutions have become an increasingly popular method of supporting gut health, as demonstrated by the global probiotic market’s leap from $58.2B in 2020 to a projected $86B by 2025. Most probiotic solutions today are one-size-fits-all, but Amway is focused on enhancing that with a new analytical approach, Pharmaceutical Meta-Analysis Screening (HEM Pharma), that analyzes an individual fecal sample against select probiotic mixtures, ultimately allowing for the recommendation of tailored probiotic solutions.

Why is a healthy gut so important?

Your gut is home to trillions of bacteria, which make up your microbiome. These bacteria play important roles in supporting a healthy immune system, digestive health, mental health, and weight.  The gut’s primary function is breaking down food and absorbing nutrients, such as complex carbohydrates, fiber, and other indigestible components that our body needs to function correctly. A healthy gut microbiome also can help to regulate metabolism and the accumulation of body fat.

A healthy gut also plays a crucial role in supporting a healthy immune system.  The gut houses 70% of the immune system and is the first line of defense for anything entering the bloodstream. Brain function, mood, behavior, and cognitive function also all can be impacted by your gut microbiome.

What are probiotics?

Probiotics are live microorganisms which when administered in adequate amounts confer a health benefit. Because our modern diet, occasional stress and environmental factors can disrupt the delicate balance of good bacteria in the gut, it’s helpful to take a daily probiotic to support your immune system and digestive health. Amway offers a number of probiotics solutions under its Nutrilite brand, including Nutrilite Balance Within supplement and Nutrilite Stress Relief Probiotic supplement.

The potential of personalization

“The more common approach in probiotics today is where individuals are recommended to consume the same strains at the same dose every day to gain specific health benefits,” says Srećko Prodanović, Supervisor – Biology and Skin Science for Amway, who will be presenting on HEM Pharma at the Joint Probiotics Symposium. “However, it’s well established that the intestinal environment can vary from person-to person, impacting probiotic efficacy between people who consume the same strain. Because of the complexity of the human gut, a deeper understanding of both the bacteria present as well as their functional outputs, are the next step in personalized support.”

Probiotics, Probiotic Supplements

Srećko Prodanović, Supervisor – Biology and Skin Science for Amway, presenting on HEM Pharma at the Joint Probiotics Symposium.


About the Joint Probiotics Symposium ’23

The two-day event will bring together more than 200 regional and international researchers and scientists from the forefront of the microbiome and probiotics space from academia and the private sector. The event will feature more than 50 top scientists presenting the latest scientific breakthroughs in the field, including microbiome communities, how the microbiome affects health, skin-based research, cosmetic advancements, probiotics, prebiotics and postbiotics, brain health, academic-commercial partnerships, and more.

About Amway
Amway is a micro entrepreneur-led health and wellness company based in Ada, Michigan. It is committed to helping people live better, healthier lives across more than 100 markets worldwide. According to Forbes magazine, it is among the Top 100 privately held companies in the United States. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ energy drinks – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2022 Direct Selling News Global 100 list. For company news, visit