Founders' Fundamentals
These timeless truths live at the heart of Amway. They are the four beliefs that Rich DeVos and Jay Van Andel shaped the business around and have been inspiring people ever since. The Founders’ Fundamentals guide everyone involved with Amway. They keep us focused on what drives success – for our company and Amway business owners around the world.
Freedom
Family
Hope
Reward
Our Values
Values guide how Amway teams and business owners bring the Founders’ Fundamentals, vision and mission to life, every day.
Partnership
Personal Worth
Responsibility
Integrity
“Our Values are an indication to people when they come in, of what the world is going to be like inside of Amway.”
Steve Van Andel
