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Why do some Amway Business Owners not use the Amway name?

Every Amway Business Owner is contractually obligated to be explicitly clear about how their business is connected to Amway.

However, many Amway Business Owners have developed and proudly promoted their own personalized business brands. Our business model affords Amway Business Owners a lot of flexibility in how they operate their independent businesses, including how they market themselves.


+How do you make money with Amway?
Amway Business Owners (ABOs) make money when their customers buy Amway products and others in their organization sell products. Read more >
+Why do I have to buy Amway products through a Distributor?
Amway products can only be purchased through a distributor to ensure quality products are being delivered and customer demands are being met. The Amway business model is built on the personal service and thoughtful product recommendations you get from an Amway Business Owner who knows the products and their benefits. Read more >
+What can I do if I want to quit the Amway business?
The specific processes for this may differ by country/market, but in most cases it is as simple as calling a customer service number or providing an email or similar notice to the Amway offices in your market. Another option is to simply not renew at the end of the year and let their registration terminate. Read more >
+Does Amway have real customers?
Yes. Amway products are purchased and sold through our ABOs to a strong and active customer base of people that buy our products because they love them. Read more >
+Is Amway a scam?
No, Amway is not a scam.  We are a direct selling business making and selling products through independent "Amway Business Owners" since 1959.   Read more >