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What is direct selling?

Direct selling, also known as person-to-person retail, is a business model where people sell products directly to other people.

Direct selling, also known as person-to-person retail, is a business model where people sell products directly to other people to earn extra income.

Direct selling offers accessible entrepreneurship to anyone, where you can start a business with little startup costs and no experience required. In direct selling, distributors earn income by selling exclusive products to customer networks, either in-person or online. Entrepreneurs can also recruit others to join their sales team to sell more products and increase their income potential.

In 2016, 107 million people around the world were involved with direct selling, driving more than US $182.6 billion in direct retail sales. Based on 2016 revenues, Amway, Avon, Herbalife, Vorwerk and Mary Kay are the top five global direct selling companies.

To find out how Amway got started and the values the business continues to run on, go to Our Story.



Related Questions

+Can you make money with Amway?
Yes, people around the world earn additional income through their Amway business. In fact, Amway has paid more than $55 billion in bonuses and incentives to its distributors (Amway Business Owners) since the company’s founding in 1959.  As with any sales business, the income you earn is based on... Read More >
+Does Amway have real customers?
While Amway products are purchased and sold through our distributors (Amway Business Owners), there is also a strong, active customer base of people, who are not distributors, that buy our products because they love them. The numbers speak for themselves... Read More >
+Can you quit Amway?
You are never obligated to stay with Amway after you join. You can leave whenever you’d like. With a 100% satisfaction guarantee, you can quit Amway without losing any money. Our business isn’t for everyone – and that’s perfectly fine. There Read More >
+Given the role of the Internet in retail sales, do you worry direct selling is no longer relevant?
Actually, we think Amway and direct selling are more relevant than ever. Now more than ever, people look to their peers for recommendations on what to buy. Amway is a person-to-person business. The internet and global social media allow people greate Read More >
+Why does Amway charge a fee to register?
Amway charges an annual registration fee to cover expenses on resources the company provides to help you effectively run your business. These resources include setting up your virtual office, providing online and offline training materials, product and marketing materials, customer service, and mobile business management tools. Read More >
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