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What is direct selling?

Direct selling, also known as person-to-person retail, is a business model where people sell products directly to other people.

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Direct selling refers to selling products directly to the consumer in a non-retail environment. ​Direct selling allows a person to start a business with little overhead costs and with no experience required.

Direct selling offers accessible entrepreneurship to anyone, where you can start a business with little startup costs and no experience required. In direct selling, distributors earn income by selling exclusive products to customers, either in-person or online. Direct selling entrepreneurs can also recruit others to join their sales team, sell products and increase their income potential.

To find out how Amway got started and the values the business continues to run on, go to Our Story.


+Can you make money with Amway?
Yes, people around the world earn additional income through their Amway business. In fact, Amway has paid more than $61 billion in bonuses and incentives to its distributors (Amway Business Owners) since the company’s founding in 1959.  Read more >
+Does Amway have real customers?
Yes. Amway products are purchased and sold through our ABOs to a strong and active customer base of people that buy our products because they love them. Read more >
+Can you quit Amway?
Yes. You are never obligated to stay with Amway after you join and can leave whenever you’d like.  Read more >
+Why does Amway charge a fee to register?
Amway charges an annual registration fee to cover expenses on resources the company provides to help you effectively run your business. Read more >
+Can you make a living doing Amway full-time?
Yes. For thousands of people around the world, Amway is their sole source of income and they have built quality lives for themselves and their families. Read more >