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What is direct selling?

Direct selling, also known as person-to-person retail, is a business model where people sell products directly to other people.

Direct selling, also known as person-to-person retail, is when people sell products directly to other people.

​Direct selling allows a person to start a business with little startup costs and with no experience required. In direct selling, distributors earn income by selling exclusive products to customers, either in person or online. These entrepreneurs can introduce others to the business to join their sales team, sell more products and increase income.​

​In 2016, 107 million people around the world were involved with direct selling, driving more than US $180 billion in direct retail sales. Other large global direct selling companies include Avon, Nu Skin, Stella & Dot, and Mary Kay.


Related Questions

+Can you make money with Amway?
Yes, people around the world earn additional income through their Amway business. In fact, Amway has paid more than $55 billion in bonuses and incentives to its distributors (Amway Business Owners) since the company’s founding in 1959.  As with any sales business, the income you earn is based on... Read More >
+Does Amway have real customers?
While Amway products are purchased and sold through our distributors (Amway Business Owners), there is also a strong, active customer base of people, who are not distributors, that buy our products because they love them. The numbers speak for themselves... Read More >
+Why do people quit Amway?
Well, direct selling isn’t for everyone. We can imagine that there are a lot of reasons why people decide to do something else with their time. It takes a lot of hard work, and some Amway Business Owners quit because they find it’s just not a goo Read More >
+Given the role of the Internet in retail sales, do you worry direct selling is no longer relevant?
Actually, we think Amway and direct selling are more relevant than ever. Now more than ever, people look to their peers for recommendations on what to buy. Amway is a person-to-person business. The internet and global social media allow people greate Read More >
+Why do you charge a fee to register with the business?
The start-up costs for Amway Business Owners is less than $100 annually in every country where Amway operates and is fully refundable within 60–180 days if a person decides Amway isn’t for them. Any initial payments to Amway cover various expense Read More >