No, Amway is definitely NOT a cult. Our direct selling business, similar to other large established companies, has a distinct environment defined by shared business goals. These shared business philosophies should not be misinterpreted as something else.
Our Amway Business Owners (ABOs) are similar to owners of other growing businesses, who are often hard working and enthusiastic. Our direct selling businesses are also diverse, in that they offer business opportunities open to all people, regardless of religious or political beliefs, ethnicity or gender.
While unique individuals, many ABOs share a desire to succeed in a business of their own and recognize these businesses as excellent opportunities to achieve their goals. New ABOs receive training, motivation and support in building independent businesses and are rewarded for their achievements.