Andrea DeVos Abraham – Biography
Andrea DeVos Abraham is the founder and CEO of Woosh Beauty, a clean beauty brand. Passionate about empowering women, Andrea designed Woosh products to be easy to apply and for all women—busy moms, CEOs, students, beauty enthusiasts and more – because it shouldn’t be hard, expensive, time consuming or overwhelming to leave the house and feel good about yourself.
She also is a global ambassador for Artistry Studio, a skincare and makeup collection from direct selling leader Amway. In this role, Andrea travels internationally to meet with Amway Business Owners (ABOs) who sell Artistry products, helping to provide insights and inspiration that can help these ABOs as they seek to reach their business goals.
Andrea also is engaged in her family’s leadership of other DeVos family-led ventures, including RDV Corporation, Windquest Group, and the Dick and Betsy DeVos Family Foundation.
Outside of business, she and her husband, Michael Abraham, seek to invest in community programs and projects focused on children and public policy. Notable commitments have been made to organizations including New York Presbyterian’s Alexandra Cohen Hospital for Women and Newborns, and the Intercollegiate Studies Institute.
A mom to two boys, Andrea often can be found encouraging them as they explore and expand their horizons – including on the water in the summer months through a passion for sailing.