Andrea DeVos Abraham

Andrea DeVos Abraham – Biography

Andrea DeVos Abraham is the founder and CEO of Woosh Beauty, a clean beauty brand. Passionate about empowering women, Andrea designed Woosh products to be easy to apply and for all women—busy moms, CEOs, students, beauty enthusiasts and more – because it shouldn’t be hard, expensive, time consuming or overwhelming to leave the house and feel good about yourself.

She also is a global ambassador for Artistry Studio, a skincare and makeup collection from direct selling leader Amway. In this role, Andrea travels internationally to meet with Amway Business Owners (ABOs) who sell Artistry products, helping to provide insights and inspiration that can help these ABOs as they seek to reach their business goals.

Andrea also is engaged in her family’s leadership of other DeVos family-led ventures, including Wakestream Holdings, Windquest Group, and the Dick and Betsy DeVos Family Foundation.

Outside of business, Andrea supports philanthropic causes that primarily benefit and uplift women, children, animals and entrepreneurs. This work includes the Helen DeVos Children’s Hospital, Smithsonian American Women’s History Museum, Equest Center for Therapeutic Riding, and University of North Carolina’s Shuford Program in Entrepreneurship. 

A mom to two boys, Andrea often can be found encouraging them as they explore and expand their horizons – including on the water in the summer months through a passion for sailing.