Andrea DeVos

Andrea DeVos is the founder and CEO of Woosh Beauty, a makeup brand focused on streamlining daily routines and empowering women to effortlessly look and feel their best. Whether you’re a busy mom, a CEO, a student or a beauty enthusiast, Andrea believes that leaving the house and feeling good about yourself shouldn’t be hard, expensive, time-consuming or overwhelming.

She also is a global ambassador for Artistry Studio, a skincare and makeup collection from direct selling leader Amway. In this role, Andrea travels internationally to meet with Amway Business Owners (ABOs) who sell Artistry products, helping to provide insights and inspiration that can help these ABOs as they seek to reach their business goals.

In addition, Andrea is engaged in various DeVos family-led ventures and foundations, including Wakestream Holdings, The Windquest Group and the Dick and Betsy DeVos Family Foundation. Andrea also serves on the RDV Board of Directors.

Outside of business, Andrea supports philanthropic causes that primarily benefit and uplift women, children, entrepreneurs and animals. This work includes the Helen DeVos Children’s Hospital, Grand Rapids Children’s Museum, Equest Center for Therapeutic Riding, Safe Haven Ministries and University of North Carolina’s Shuford Program in Entrepreneurship.

Her most meaningful role, however, is being a mom to her two sons. You can often find Andrea in the driveway cheering for her boys as they race dirt bikes, play with Legos or enjoy summer activities such as swimming, tubing and wake surfing. She consistently encourages their creativity and independence as they learn and grow.