As the Regional President of The Americas, Candace Matthews oversees operations and works closely with Amway Business Owners in North America and Latin America markets. Matthews is a member of Amway’s Executive Staff comprised of cross-functional executive leaders focused on enhancing company culture, talent capabilities and global market needs.
Matthews joined Amway in 2007 as chief marketing officer, leading category marketing for beauty, nutrition and home brands; the Amway brand; digital and experiential marketing; corporate citizenship; public relations; and integrated marketing communications.
Prior to Amway, Matthews served as president of SoftSheen-Carson, Consumer Products Division of L’Oréal USA. In this role, she oversaw all company operations, including the merger of the L’Oréal’s SoftSheen and Carson businesses. Matthews was also vice president, new product and package innovation, and managing director, non-cola brands, with the Coca-Cola Company, and had senior marketing positions at the CIBA Vision Corporation; Bausch + Lomb, Oral Care Division; Procter & Gamble; and General Mills, where she began her marketing career.
Matthews serves on the boards of BIC, Economic Club of Grand Rapids, Fifth Third Bank – Western Michigan, Figure Skating in Harlem and Detroit and Spectrum Health Foundation. She served previously on the boards of Popeyes Louisiana Kitchen, Frederik Meijer Gardens & Sculpture Park and U.S. Dream Academy.
Matthews received a BS degree in metallurgical engineering and administrative and management science from Carnegie Mellon University. She also earned an MBA degree from Stanford University.