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Europe A-L

Starting a business in Germany

Plan Basics


Purchasing Products
All Amway Business Owners purchase products directly from Amway.

Bonus Payment
Bonuses and commissions are paid directly to the Amway Business Owner who has earned the bonus/commission. Bonus payments are paid by bank transfer only.

PV/BV Transfers
PV/BV transfers are not available.

Single Line of Sponsorship
Germany and France operate as a Single Line of Sponsorship. International sponsoring is not allowed between these two countries. Generated volumes from both countries are consolidated for annual qualifications and monthly bonus purposes. This Single Line of Sponsorship allows personal sponsoring between Germany and France (since March 2002). All businesses prior to this date are under the International sponsor rules (benefits for annual bonus calculation only for Emeralds and above) and remain unchanged.

Performance Schedule

PV Performance Bonus
10000             21%
7000               18%
4000               15%
2400               12%
1200                9%
600                  6%
200                  3%

Retail Margin
Retail margin or mark up for Amway products is 30% but varies with each product.

how to start

The new Amway Business Owner will receive the Amway Sales Kit (free of charge) directly from Amway. He may also order additional products by adding the items to the order form.

To register with Amway Germany, prospects may use the official Internet site where the applicant completes the Registration Form. The new Amway Business owner is registered at that moment and he/she can buy products on-line. The Registration Form must be printed and signed by the applicant and submitted to Amway Germany within the first 30 days.

Attention: There is no Kit cost for an online registration.

Business Type

A – Amway Business Owner (ABO)
This is the business builder, eligible to register other Amway Business Owners, merchandise, receive Performance Volume Bonuses, Service Commissions and take advantage of all of the benefits of owning an Amway business.

M – Member
Members will enjoy a variety of benefits such as products and services at a special Member price. A Member will not merchandise, register others or receive Performance Volume Bonuses and Service Commissions. A Member does not have to renew his/her business. Please note: to get the member status you had to be an IBO in the past.

Marketing Advisor
A status which allows European Platinum and above to sponsor and purchase products for personal consumption (except in Germany) in other Marketing Advisor Markets (MAM) without maintaining a formal, legal presence there while maintaining the same benefits of the Sales and Marketing plan as a multiple business. It does not provide for combining volumes between markets for purposes of bonus calculations.

Platinum Pin and above in any of the European markets listed below. Diamond Pin in any existing Amway market that has multiple businesses in any of the markets participating in the program.

Participating Markets:
If you have a traditional Amway business and local address in one of the below countries (home market) you can have businesses in the remaining countries (marketing advisor countries) as a Marketing Advisor.

Austria, Hungary, Netherlands/Belgium, Spain/Portugal, Germany/France, United Kingdom, Czech Republic, Poland, Switzerland, Italy, Slovenia, Croatia, Slovakia, Romania, Scandinavia (Denmark, Finland, Norway, Sweden), Lithuania, Latvia, and Estonia.

– Receive individual MAM commission in your home country in home currency
– Minimal business and tax registration and reporting requirements
– Maintain and develop lines of sponsorship within each market
– Renewing business in the home country will automatically renew your Marketing Advisor Businesses
– LOS information and bonus statements will be available online
– You will continue to be recognised in the Marketing Advisor Markets for your achievements

Activities Allowed as a Marketing Advisor:
– Sponsoring & Demonstration of Sales and Marketing Plan
– Speaking Engagements

Activities not permitted as a Marketing Advisor:
– Purchasing and Retailing products
– Travel to the market more than 8 days out of 90

Establish a Second Business

International Sponsoring/Multiple Businesses
International sponsoring is always an option and an excellent means of expanding your business while avoiding many of the costs and complexities associated with establishing a second business. Please note: For those markets where foreigners are able to establish a second business (multiple business), they must be the international sponsor of their second business in another country.

ABOs may establish a multiple business when they meet the contractual requirements of the respective market. When registering a multiple business in a European markets from a market outside Europe. ABOs in general need to be qualified at Platinum level or meet one of the following exceptions: (1) be resident in the target market or (2) have a close family member in the target market. This also applies to European ABOs who want to set up a multiple business outside Europe. In addition, Amway recommends taking the multiple business certificate. In some markets, additional conditions may apply.

Within Europe, the above mentioned conditions do not apply.

Establishment of a second/multiple business also involves complex business and legal issues. Amway Business Owners should always contact the affiliate and obtain the advice of a local attorney before attempting to establish a second business.

Business Entities
Amway Business Owners may establish a multiple business in Germany. The most common forms of businesses are: Sole Proprietorship and Partnership. You should consult with a local attorney to identify the best business entity to accomplish your business goals. If you wish to operate in a form other than a Sole Proprietorship, you should contact the affiliate to discuss Amway’s policy concerning the formation of the business entity.

Visa Requirements
Any foreign citizen residing and working in Germany (except for EU citizens) must obtain a Residence Permit. The standard Residence Permit does not allow trade and business activities, therefore, the foreigner must apply for a Residence Permit that allows such activities. This activity should be limited to a specific type of business. Work Permits are also needed for foreigners.

Valid for non-EU citizens:
They need a Work Permit and a Residence Permit
The Work Permit is not necessary if they have an unlimited Residence Permit or a Residence authorization

The German Consulate in your country of Residence should be contacted in advance to obtain a general idea of the appropriate immigration requirements for your business purposes. Distributors must consult experts in the country to obtain advice on appropriate immigration requirements. Consulting an expert is also important, if you do not intend to reside there.

Business Owner Registration Requirements
Registration requirements include:

1) Trade Office. Application form needed.
2) Commercial Register (fee depends on the value of the business).
3) Chamber of Trade and Industry. For details please contact the local Chamber of Trade and Industry.
4) Tax Registration (no fee required). Application form needed.
5) Local Address
6) Local Bank Account

Click the link below to display additional details on how to start a multiple business in this market.

Market Framework Requirements

how to order


– Mail: Amway GmbH, Benzstr. 11b-c, 82178 Puchheim
– Phone: +49-89-800 94 450
– Fax: +49-89-800 94 449
Note: If the Order Form has been faxed, please do not send the original Order Form in the mail.

Monday through Friday
09:00 am to 05:00 pm

Amway online (
This is an internet site for
– ordering
– PV/BV inquiry
– bonus inquiry & bonus statements
– registering new ABOs online
– downloading business forms
– downloading regular publications
– LOS reports

Stock availabilty checks are performed and orders are automatically registered in the Order System in real time. Methods of Payment include direct debit and credit card payments. A/R volumes are considered in payments.

Login requires: personal login data and a personal password.

Availability: 24/7

Payment Methods

– Mail-Orders: direct debit, bank transfer, credit card, A/R
– Fax-Orders: direct debit, bank transfer, credit card, A/R
– Telephone: direct debit, A/R, credit card
– Credit Cards (MasterCard and VISA) are accepted for all order types

Starter Pack returns will be accepted 90 days from date of application submission.

Products may be returned under the Amway Customer Satisfaction Guarantee.

how to manage

Access Information

Only for PV:

Amway Online (
This is an internet site for ordering, PV/BV inquiry and LOS Map. Stock availabilty checks are performed and orders are automatically registered in the Order System.

Code numbers are obtained by:
– Amway Business Owners will receive code numbers on a separate sheet of paper with their Identification Cards
– Amway Business Owners need to inform Amway Germany if they have lost their code numbers for a replacement. Code numbers will be then sent via mail to the address on file with Amway Germany
– Code numbers can be changed by contacting Amway Germany in writing.

Reports contain detailed LOS Map with PV/BV information, new application report, etc.


Regular Renewal:
Cost: 32,13 – Euro (including VAT)
Timing: 1 September – 31 December

Late Renewal:
Cost: 40,46 – Euro (including VAT)
Timing: 1 January – 31 August

Renewal Methods:
– Together with product order or separately
– Place an order: with the reference number 9990
– Post and Fax:
Amway GmbH
Benzstr. 11 b – c
82178 Puchheim
Fax: 49–89–800 94 449
Phone: 49-89-800 94 450
– Internet:

Payment Methods:
– Credit card (Visa/Mastercard)
– Direct debit
Automatic Renewal is also offered. Please complete an Automatic Renewal form that can be downloaded at


Amway GmbH

Benzstrasse 11 b – c
82178 Puchheim

Phone: +49-89-800 94 450
Fax: +49-89-800 94 449 (Public & Distributor Website/MultiLingual) (Email)

Opened September 1975