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Europe N-Z

Starting a business in Turkey

Plan Basics


Purchasing Products
All Amway Business Owners purchase products directly from Amway.

Bonus Payment
Bonuses will be paid directly to all Amway Business Owners who have earned the bonus on the 12th of following month by direct debit to an authorized Garanti Bank account.

PV/BV Transfers
No PV/BV transfers are allowed.

Consolidated Line of Sponsorship (CLOS)
Thirteen Eastern European Amway markets: Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, Slovenia, Turkey, Ukraine and Bulgaria are combined into a Consolidated Line of Sponsorship (CLOS) Region. This will allow all current and new ABOs, AIEs and Members Plus to personally sponsor within and into each of these countries. Option of international sponsoring between the countries within CLOS Region is discontinued. (All businesses established before August 31, 2003 will continue to count according to international sponsoring rules.) International sponsoring from outside the CLOS Region continues to be available. If an ABO has no business in any of the countries that make up the CLOS Region, he will be allowed to establish one new business in the CLOS Region. An ABO, AIE or Member Plus who already has at least one business in the CLOS region will not be allowed to establish another one.

Performance Schedule

PV Performance Bonus
10000            21%
7000              18%
4000              15%
2400              12%
1200               9%
600                 6%
200                 3%

Retail Margin
Retail margin or mark up for Amway products averages about 30% but varies with each product. The average retail margin for this market is 30%.

how to start

Application Form Purchasing
ABO’s will have 2 options when they register.

Prospects may purchase an Application Form directly from Amway Business Owners. They must complete and sign an Amway Business Owner Application Form. The form is sent to Amway Turkey with the order form for processing. The New ABO Kit is automatically added to first order.

Registration can be made online, without purchasing the Application Form. The new Amway Business Owner is registered at that moment and he/she can buy products on-line. The New ABO kit, which is free of charge be automatically included in the first order, which should be placed within 10 days after the registration date. The Registration Form must be printed and signed by the applicant/applicants and submitted to Amway Turkey Head Office by cargo within the first 30 days in order for his/her registration to be completely finalized.

New ABO can choose one of the below options, when registering either online or by filling out the Application Form

The New ABO Kit, which is free of Charge, is automatically added to the first order of the new ABO. She/He can also add to her/his order Business Support Kit (38 TL) and/or Amagram Pack (18 TL).

Application Form + New ABO Kit

Cost of Application Form
2 Turkish Lira (VAT included)

New ABO Kit
Free of Charge

Business Type

ABO – Amway Business Owner (formly known as Regular Distributor):
– An entrepreneur who signed up to Amway Business and finalize the registration
– Amway Business Owners purchase products at wholesale prices

Establish a Second Business

International Sponsoring
International sponsoring is always an option and an excellent means of expanding your business while avoiding many of the costs and complexities associated with establishing a second business. Please note: For those markets where foreigners are able to establish a second business, they must be the international sponsor of their second business in another country.

Foreigners are not permitted to engage in door-to-door sales in Turkey. Only Turkish nationals are allowed to practice this. It is, however, possible for foreign Amway distributors to come to Turkey and solicit new distributors. As complex business and legal issues are involved, distributors should always contact the affiliate and obtain the advice of local counsel before attempting to establish a second business.

Business Entities
As a Corporate Entity, a corporation is formed by entering into a renewable consulting agreement with Amway Turkey as a Limited Liability Company or a Joint Stock Company. You should consult with local counsel or Amway Turkey to obtain the best business entity to accomplish your business goals.

Visa Requirements
As foreigners are not permitted to engage in door-to-door sales in Turkey, foreign distributors may not obtain a Work Permit and will not qualify for a Residence Permit. The duration for entrance visas into Turkey range from one month to three months, depending on the nationality of the foreigner.

The Turkish Consulate in your country of residence should be contacted in advance to obtain a general idea of the appropriate immigration requirements for your business purposes. Laws relating to visa requirements are constantly changing. Distributors must consult experts in the country to obtain advice on appropriate immigration requirements.

Distributor Registration Requirements
Turkish citizens: Sole entrepreneurship, general partnership and forms of corporate entities. Foreign citizens: As foreigners are not permitted to engage in retail sales in Turkey, they would be required to set up a company. It is highly recommended to contact a consultant for more details before setting up a business in Turkey.

Click the link below to display additional details on how to start a multiple business in this market.

Market Framework Requirements

how to order


– Mail:
Amway Turkiye
Sair Esref Bul. No:6 K:7
Cankaya 35230

Amway Plaza Istanbul: Amway Business Owners can deliver order forms to Amway Plaza Istanbul, and purchase Application Form and some literature. 2 big, 4 small Meeting Rooms are available for ABOs. Beauty category products can be tested. Fat and Skin Analyzer machines are available for ABO to use upon request.
– Address of Amway Plaza Istanbul:
Barbaros Mahallesi
Halk Caddesi No.49
Bati Atasehir
34752 Istanbul
Tel: +90 216 291 29 00 (pbx)
Fax: +90 216 291 29 07

– Amway Plaza Ankara:  Amway Business Owners can deliver order forms to Amway Plaza Ankara and purchase Application Forms and some literature. Two big and four small meeting rooms are available for ABOs.  Beauty category products can be tested.  Fat and Skin Analyzer machines are available for ABO to use upon request.  Address of Amway Plaza Ankara:  Turan Gunes Bulvari, No:13/A, Cankaya, Ankara – Phone:  90 312 438 88 00 (pbx)

Payment Methods

– VISA/MasterCard
– Direct Debit from Garanti Bank account
– Cash (only at Amway Plaza Istanbul & Ankara)

Products may be returned under the Customer Satisfaction Guarantee policy. (Please check the detailed information on

All returns and signed and filled out original invoice of the products should be sent to the warehouse in Izmir where they will be processed (no returns accepted in the Amway Plaza Istanbul-Ankara and the head office). The refund amount is paid to the Amway Business Owner’s bank account.

how to manage

Access Information

Written Information: Depending on Amway Business Owner request, Line of Sponsorship maps can be downloaded from, or printed and sent by e-mail/courier upon request.

Amway Plaza Istanbul & Ankara: Visiual opportunity from computer, and interactive screens at Amway Plaza

Receive Bonus Payment

Bonuses are paid to the direct debit authorized Garanti Bank accounts.


Please note: Renewal is only necessary in one market for CLOS (Croatia, Slovenia, Slovakia, Czech Republic, Turkey, Poland, Romania, Hungary, Ukraine, Lativa, Lithuania, Estonia and Bulgaria)


ABO renewal free of charge

All ABOS, who placed an order between 1 July – 31 December, will be renewed automatically for the next year.

Late renewal period January 1 – August 31 (Free of charge. ABOs, who would like to make late renewal should send an order to Amway Customer Service Department)
– Amway Turkey
Sair Esref Bul. No:6 K:7
Cankaya 35230
Fax: 90 232 455 44 46 or -455 44 55
– Amway Plaza Istanbul
Barbaros Mahallesi
Halk Caddesi No.49
Bati Atasehir
34752 Istanbul
Tel: +90 216 291 29 00 (pbx)
Fax: +90 216 291 29 07

– Amway Plaza Ankara
Turan Gunes, Bulvari
Tel: +90 312 438 88 00(pbx)

Payment Methods:
– VISA/MasterCard
– Direct Debit from Garanti Bank account


Amway Turkey, LTD.

Sair Esref Bulvari
No: 6 Kat. 7
35210 Cankaya
Izmir 35230

Phone: 90-232-455-4444
Fax: 90-232-455-4455
Fax: 90-232-455-4446 – Customer Service Fax (Public & Distributor Website/MultiLingual) (Email)

Opened July 1994