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Europe A-L

Starting a business in Bulgaria

Plan Basics


Market Launch
With an initial launch in November 2013, allowing only Member Plus status and online registration and sponsoring through web pages of, starting June 2014, the ABO, Member Plus and Member status are available. Also a product portfolio of 120 products and product orders will be delivered to Bulgarian addresses.

Purchasing Product
Online ordering on with payment by bank card or bank transfer. A Bulgarian bank account is available for bank transfer options. Home delivery with Speedy courier company with 24 to 72 hours from parcel dispatch from central warehouse. Satisfaction Guarantee returns will be sent to the Bulgarian address below, together with return form and product invoice.
Speedy Jsc Abagar str, Logistics Park SOMAT 1138 Sofia, Bulgaria

Discount (Rebate)
Member Plus can get discount up to a maximum of 50% of the purchase, but no more than the accumulated escrow. Member Plus discount, 10 – 20% first order promotion and gift coupon program work similar to CLOS region. Member Plus discounts accumulated before 2nd phase in lei or other CLOS currencies cannot be converted to Leva, nor paid in the ABO bank account for newly registered ABO but can be used in the country of currency where they were generated.

Consolidated Line of Sponsorship (CLOS)
Bulgaria is part of the Eastern Europe CLOS Region, together with Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, Slovenia, Turkey and Ukraine. This CLOS Region allows ÀBOs to have a single business in any country of the Region and to sponsor prospects in any of these countries. This allows all current and new Members Plus to personally sponsor within and into each of these countries. International sponsoring from outside the CLOS Region is also available.

Qualifications / GIP and LTS Qualification
Bonus payments are in Bulgarian Leva. Full Sales and Marketing Plan awards and rewards are offered to registered ABOs. LTS qualification based on 1st qualification criteria, with eight qualified months and new PV volume, will apply for current business year 2013/2014 provided ABO status exists until the end of August 2014. Any qualified months generated as Member Plus starting November 2013 will be counted toward LTS/S&M plan for registred ABOs. New leader bonuses from current CLOS GIP program can be paid from 2nd phase on for ABO’s based on generated Q months starting November 2013.

Performance Schedule

PV Performance Bonus
10000             21%
7000               18%
4000               15%
2400               12%
1200                 9%
600                   6%
200                   3%

Retail Margin
Retail margin or mark up for Amway products averages about 30% but varies with each product. The average retail margin for this market is 30%.

how to start

New Applicants

The registration is available only online, on, it can be performed using Cyrillic letters only and a valid Bulgarian address should be provided as an application address.

IMPORTANT: A person can register on only as a Member Plus and after providing all necessary documents to Amway Romania his status will be changed to ABO.

The registration for new applicants is based on invitation sent by sponsor. The applicants should submit, among other data, a valid Bulgarian personal ID number issued by the Bulgarian authorities and a valid Bulgarian address and postal code. The applicant will receive all information materials and official Amway communications in Bulgarian language. Once registered as a Bulgarian Member Plus ABO, any request for country change can be made only in accordance with the existing procedure, meaning such change cannot be made sooner than 6 months since registration and with the payment of the value of the kit from the country of the new address.

In order to validate their registration, all new applicants have a time frame of 30 days for paying the registration fee of 21.29 BGN and sending to Amway Romania the original filled out and signed contract for the Member Plus status.

The value of the registration fee is 22 BGN, including the VAT (no printed starter kit is available, only online downloadable materials in Bulgarian).

Additionally, Bulgarian Member Plus ABOs registered in Romania should change their address to Bulgaria in order for their qualifications to be recognized in Bulgaria.

Payment of Registration Fee
Registration fee will be selected from the personal page of the newly registered Member Plus.

Payment types available are:
– Credit/Debt card (bank commisions might apply for transaction)
– bank transfer to Amway Romania bank account:
Amway Romania bank account:
opened with
Citibank Europe plc, Bulgaria Branch
2 Kniaginia Maria-Louiza Blvd.
Business Center TSUM, floor 5
1000 Sofia,
UIC : 202861597

Starting in June 2014, cash payments can be made into the bank account of Amway Romania opened with Citibank Bulgaria (BG78CITI92501001007101) through any of DSK bank branches, with no additional cost or fee, by filling in the attached form.

Payment should be done in BGN.

The payment processing in case of payments through bank transfers made from bank accounts from Bulgaria, can take between 1-3 working days.

In case of bank transfer payments, either for registration or renewal for a single M+/ABO or for several M+/ABOs through a single payment order, the Amway number/ the Amway numbers and the names should be mentioned on the payment details.

Payment directly in the Bucharest Business Center (cash or credit/debit card)

Discounts for new Member+:
Any first order placed within 10 days of registration, with a PV equal or greater than 100 PV benefits of discount, as follows:
– 20% of 200 PV order value, if first order PV is equal to or greater than 200
– 10% of the order value, if first order PV is between 100 – 199.99

Business Type

Amway Business Owner (ABO) – AVAILABLE starting June 2014
As a business owner, you can take advantage of the many benefits, all the opportunities to earn income and the authority to register other Amway Business Owners, Member Plus and service Clients. ABO status will be available for Bulgaria from second phase only starting June 2014.

For ABO status a registration as a freelancer, sole proprietor or as a legal entity should be made in Bulgaria. Complete guideline is available on the Bulgarian website in English and Bulgarian together with the needed steps and documentation for changing the status. General business registration is sufficient for most purposes and you would be able to purchase and resell Amway products with one important exception: in case you intend to distribute food, including nutritional supplements, teas, power drinks etc., you must have a registered establishment for sale of food. Otherwise you may only consume such products.

While no MA status will be offered, international leaders can set up a MA in other CLOS country from where they can locally sponsor prospects in Bulgaria.

Member Plus can offer great advantages for everyone who wishes to learn more about Amway activities and products. A Member Plus buys products at a price equal to an Amway Business Owner for their own consumption, as well as has the opportunity to participate in a Discount program.

Members buy products at the Amway Business Owner price and receive other membership benefits for a low annual fee. A person can achieve Member status if he sents an official inquiery to Amway office and if he has been previously registered as Member +/ ABO at least 6 months

M status is available for Bulgaria starting June 2014.

Member Plus/ABOs are allowed to sponsor other Member Plus/ABOs in Bulgaria and any other CLOS country.

Based on your Amway number you may sponsor prospects from Bulgaria, and Bulgarian registered partners can sponsor in any of the CLOS markets:
nationally in case of ABO’s from any of the CLOS countries
internationally for ABO’s from outside CLOS countries

Online registration
Based on invitation sent, all you have to do is to send an invitation to your prospect. Clicking on the link will direct them to an online registration form; once completed, your new applicant’s account can be immediately activated and they can pay the registration fee online on

The contract, however, does need to be printed, signed and sent in original to Amway within 30 days. If the new applicant forgets to send it in, you will receive a reminder so that you can follow up.

Online self-registration
Potential New Applicant may start the process without ABO/M+ participation. He/she needs to know Sponsor’s ABO/M+ number and the Last name. Then he/she completes the online form. Amway Romania sends back on his/her e-mail address Member Plus contract number and PIN. The new Member Plus is registered at that moment, can pay the registration fee on After that they can buy products on-line from or the other CLOS websites.

The Registration Form must be printed and signed by the applicant and submitted to Amway Romania within the first 30 days.

Payment of registration fee should be made in maximum 30 days from registration. After 30 days, in case the registration fee was not paid, the Amway business will be automatically deleted.

Online Registration – Step-by-Step Process

Scenario 1- by invitation sent from Sponsor:
– Sponsor goes to My Office/Sponsoring menu
– Click on Register New Member Plus
– Select if new applicant will be direct frontline (by selecting Sponsor (ME) or if some other downline ABO/ Member Plus will be the Sponsor (click on Change Sponsor)).
– Enter new applicant first and last name and valid email address – click on – – Send invitation
– New applicant will receive email including special link to online Application Form with sponsor data pre-set according to sponsor’s specifications.

Scenario 2 – new applicant starts registration by himself
– New applicant clicks on Register link on main screen
– Select Register as ABO menu on left of the pop up window
– Select Sponsor by entering Sponsor’s ABO/M+ Number and last name (this data must match according to stored information).
– New applicant complete’s personal data (first/last name, email)
– Enter the captcha and click Next
– New applicant will be directed to the online Application Form
– Complete all fields on application form and click on Submit
– If all data is completed correctly, application is processed within a few minutes and new applicant receives email message with Amway number and PIN for first log in.
– Application must be downloaded within the first 30 days, signed and sent to Amway

Establish a Second Business

International Sponsoring
International sponsoring is always an option and an excellent means of expanding your business while avoiding many of the costs and complexities associated with establishing a second business. Please note: For those markets where foreigners are able to establish a second business, they must be the international sponsor of their second business in another country.

In the first phase, foreign Amway Business Owners/ Members Plus may register a second business in Bulgaria with Member status only, provided they have a valid address in Bulgaria. After submitting the necessary documents in the second phase their status can be changed to ABO.

Foreigners ABO/Member Plus (from outside CLOS countries) may also internationally sponsor residents of Bulgaria.

how to order


After the payment of the registration fee, Member Plus can purchase products for personnel use only from Product delivery within the Bulgarian territory is available since full market launch in June 2014.

A new Member Plus registered in Bulgaria can buy products:

– In Bucharest Amway Business Center
– By internet through all Amway CLOS sites, including
– Payment methods depend on the CLOS country where the order is placed
– For PIN number information, please see How to Manage – Access Information section.

Gift Coupons
The number of the earned coupons is based on accumulated PPV of orders made for one month – at least 100 Personal PV from personal orders = 1 coupon x 24 BGN (with VAT).

The coupons are generated in the local currency of the CLOS country where the purchases are made and can be used only for purchases within the respective CLOS country.

The coupons cannot be used between the 29th and 31st of the month.

Payment Methods
The following payment methods are available for your orders:

– In Bucharest Amway Business Center orders can be paid by cash or by Credit Card
– Orders placed on can be paid by credit card online or bank transfer; option can be selected from the personal page, before sending the order
– For orders placed on other CLOS country website, payment types availability should be checked on the respective site


Registration Fee Refund
A refund for Registration Fee will be accepted within 180 days from the date of application registration based on signed request form and a copy of the ID card.

Product returns
Products puchased in one CLOS country benefits of the Satisfaction Guarantee and all other return policies applicable for Member Plus status, on the teritory of the respective country.
For purchases made online on products can be returned to the following address:
Speedy Jsc
Abagar str. Logistics Park SOMAT
1138, Sofia, Bulgaria

– Returns must be accompanied by the original invoice and product return form in order to be processed.
– returns should also be accompanied by the invoice issued to customer. No returns will be accepted directly from a customer. He should contact the ABO from whom has purchased the product.
– the product is returned on the basis of satisfaction guarantee a letter with motives should also be sent
– Should a Member Plus/ABO return a product, any originally applicable product purchase discount will be accounted.

how to manage

Access Information

There will be no branch office in Bulgaria, as all the operations regarding the Bulgarian market will be managed from Amway Romania office.

Customer service will be available in Bulgarian language at the following address:
Amway Romania Office
Str. Barbu Vacarescu 241a, floor 2, district 2 Bucharest 020276

All documents and communications should be sent to the following address:
Amway Romania Marketing S.R.L.,
Strada Barbu Vacarescu, nr. 241A,et.2, Sector 2,
postal 020276

Phone: +359 (0) 70013443
Monday through Thursday
9:00 to 17:00
9:00 to 12:00
FAX: +40 21 202 00 78

PV/BV information
– online, on My Points menu inside the personal page
– email: infobg@amway.comfor daily correspondence and any scanned documents
– Internet: (Bulgarian and English versions)

You can obtain information about:
– Personal PV
– Download LOS
– Business information
PIN numbers can be obtained by sending a request to infobg@amway.comor by calling at +359 (0) 70013443


Please note: Renewal is only necessary in one market for CLOS (Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, Slovenia, Turkey, and Ukraine)

Regular Renewal:
39.47 BGN for Member Plus/ABO
17.67 BGN for Members

September 1 – December 31

Renewal Methods:
– Online on
– In Bucharest Amway Business Center (regular and late renewal)

Payment Methods:
– Credit/debit card/Bank transfer for online renewal
– Cash/card at Bucharest Business Center

Late Renewal:
52.62 BGN for Member Plus/ABO
17.67 BGN for Member
January 1 – August 31

Payment Methods:
Debit/Credit Card and bank transfer


Amway Romania Operating in Bulgaria

Barbu Vacarescu Street
No. 241A, 2nd Floor
District No. 2
Bucharest Romania 020276

Phone: 359-700-13443 – Service in Bulgarian
Fax: 40-21-2020078 (Public Web Site/MultiLingual) (Email)

Opened November 2013