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Europe N-Z

Starting a business in Switzerland

Plan Basics


Purchasing Products
All Distributors purchase products directly from Amway.

Bonus Payment
Bonuses will be paid directly to all Distributors who have earned the bonus. Bonus payments will be paid by bank transfer.

Performance Schedule

PV Performance Bonus
10000            21%
7000              18%
4000              15%
2400              12%
1200               9%
600                 6%
200                 3%

Retail Margin
Not published.

how to start

Starter Kit Purchasing
The Starter Kit will be automatically included into the first order.

Cost of Starter Kit
The Starter Kit is free of charge.

After presenting the Sales and Marketing Plan, the Distributor will provide an application form to the prospect. The prospect will then send the signed application to the Amway office (

An online sponsorship is available on site. This function gives an opportunity for ABOs to offer their friends and acquaintances to become an ABO through online regime. On line registration process can be initiated by Sponsor or by New Applicant.

Online Registration by Sponsor
New applicants may register via internet using an email invitation sent by Amway Business Owners. The Business Starter Kit will be automatically included in the first order. The Registration Form can be either printed, signed by the applicants and submitted to Amway Switzerland or signed and sent online. This process must take place within the first 30 days.

Online Self Registration
Potential New Applicant may start the process without ABO participation. He/she needs to know Sponsor’s ABO number and the Last name. Then he/she completes the online form. Completed online form is sent to Amway Switzerland. The Business Starter Kit will be automatically included in the first order. The Registration Form can either be printed,  signed by the applicants and submitted to Amway Switzerland or signed by eSignature and sent online. This process must take place within the first 30 days.

Business Type

Marketing Advisor
A status which allows European Platinum and above to sponsor and purchase products for personal consumption (except in Germany and Switzerland) in other Marketing Advisor Markets (MAM) without maintaining a formal, legal presence there while maintaining the same benefits of the Sales and Marketing plan as a multiple business. Combining volumes between markets for purposes of bonus calculations is not allowed.

Platinum Pin and above in any of the markets listed below. Diamond Pin in any existing Amway market that has multiple businesses in any of the markets participating in the program.

Participating Markets:
If you have a traditional Amway distributor business and local address in one of the below countries (home market) you can have businesses in the remaining countries (marketing advisor countries) as a Marketing Advisor.

Austria, Croatia, Hungary, Netherlands/Belgium, Spain/Portugal, Germany, United Kingdom, Czech Republic, Poland, Switzerland, France, Italy, Romania, Slovakia, Slovenia, and Scandinavia (Denmark, Finland, Norway, Sweden)

– Receive individual MAM commission checks in your home country in home currency
– Minimal business and tax registration and reporting requirements
– Maintain and develop lines of sponsorship within each market
– Renewing distributorship in the home country will automatically renew your Marketing Advisor Businesses, although an annual Amagram subscription fee will be charged for each market
– Amagrams, LOS information and bonus statements will be mailed directly to your home market address
– You will continue to be recognised in the Marketing Advisor Markets for your achievements

Activities Allowed as a Marketing Advisor:
– Sponsoring & Demonstration of Sales and Marketing Plan
– Speaking Engagements

Activities not permitted as a Marketing Advisor:
– Purchasing and Retailing products
– Travel to the market more than 8 days out of 90

Establish a Second Business

International Sponsoring
International sponsoring is always an option and an excellent means of expanding your business while avoiding many of the costs and complexities associated with establishing a second business. Please note: For those markets where foreigners are able to establish a second business, they must be the international sponsor of their second business in another country.

Establishment of a second business involves complex business and legal issues. Distributors should always contact the affiliate and obtain the advice of a local attorney before attempting to establish a second business.

Business Entities
Amway Business Owners may establish a second business in Switzerland, if they are resident in the country. The forms of businesses are: Sole Proprietorship and Partnership. You should consult with a local attorney to identify the best business entity to accomplish your business goals. If you wish to operate in a form other than a Sole Proprietorship, you should contact the affiliate to discuss Amway’s policy concerning the formation of the business entity.

Visa Requirements
Any foreign citizen residing and working in Switzerland, who is self-employed, must apply for a Permit for Residence. This permit can be unlimited and it´s given to those who have been sojourning in Switzerland for an interrupted period of 5 years- . Foreigners who qualify as employed (i.e., who work primarily for a business unrelated to Amway with a Swiss employer) must obtain a Permit for sejourn – B Permit, valid for 5 years, with a Swiss employer. A local address and a local bank account are also required.

The Swiss Consulate in your country of residence should be contacted in advance to obtain a general idea of the appropriate immigration requirements for your business purposes. Laws relating to visa requirements are constantly changing. Amway Business Owners must consult experts in the country to obtain advice on appropriate immigration requirements. Consulting an expert is also important, if you do not intend to reside there.

Amway Business Owner Registration Requirements
Registration requirements include:
Registration in the Commercial Register (certain Partnerships only) (fee is 250-300 Swiss Francs). Completion time: One to three months.
(Automatic) registration at the Financial (Tax) Office through official channels (no fee required). Completion time: Immediate.
Social Security Registration (no fee required). Completion time: Immediate upon completion of the necessary documentation.

Relevant Statutory Provisions
Self-employed Amway business partners must comply with local practices, legal requirements and local tax declaration when exercising their business activities, in particular:
2.8.3 The obligation to specify the additional income from the business partner activity in the tax declaration.
2.8.4 The obligation to pay on the supplementary income from business partner activities as self-employed persons legally owed AHV / IV / EO amounts (according to the Federal Act on Old-Age and Survivors’ Insurance of 20 December 1946, Federal Act on Invalidity Insurance of 19 June 1959 and Federal Act on The code of employment of 25 September 1952).  They are not automatically insured against occupational and non-occupational accidents and occupational pensions (BVG) and there is no entitlement to benefits on unemployment insurance.
2.8.5 The duty to register with the Federal Tax Administration as VAT subject to the value added tax of the Federal Tax Administration in accordance with the Federal Law on Value Added Tax on 2 September 1999, if the annual turnover exceeds CHF 100,000.

Click the link below to display additional details on how to start a multiple business in this market.

Market Framework Requirements

how to order


– Phone: 41–22–7614124
– Fax: 41–22–7614125
– Internet:
This is an internet site for
– ordering
– PV/BV inquiry
– bonus Inquiry
– registering new IBOs online
– downloading business forms
– downloading regular publications such as old issues of AMAGRAM, PIM etc.

Stock availabilty checks are performed and orders are automatically registered in the Order System in real time. Methods of Payment include credit card payments. AR volumes are considered in payments.

Login requires the IBO number and a personal password.

Availability: 24/7

– Mail:
AMWAY (Schweiz) GmbH
Industriestrasse 27,
CH-4703 Kestenholz

Payment Methods

– VISA card
– Mastercard
– Via Swiss Post
– E-banking

Starter Kit returns will be accepted 90 days from date of application submission.

Products may be returned under the local Customer Satisfaction Guarantee policy. Distributors must complete the satisfaction guarantee form, indicate name, address and phone number of the customer and indicate reason for return. Then the product has to be sent together with the satisfaction guarantee form to Gebrüder Weiss, z.H. Amway Retoure, Dürrenhübelstrasse 4, 4133 Pratteln.

how to manage

Access Information

Phone: 41–22–7614124
Monday through Friday
09:00 to 17:00

Receive Bonus Payment
Together with the application form, the new Distributor has to complete a bank relationship form and indicate the bank account, where once a bonus is earned, the monies should be transferred to. Around the 15th of the following month, Amway will transfer the bonus directly to the Distributor’s bank account.



Regular Renewal:
48- CHF /Francs)
September 1 through December 31

Late Renewal:

Marketing Advisors are automatically renewed and costs are charged through home market.

Renewal Methods:
– Together with product order or separately
– Place an order: with the Art.No 9990 or 9991(late renewal)
– Postal:
Amway (Schweiz) GmbH
Industriestr. 27
CH-4703 Kestenholz
Fax: 41 22 7614125
Orders have to be signed

Payment Methods:
– Via Swiss Post
– E-banking
– Credit Card (Visa/Mastercard)
– Bank transfer with the reference number or a copy of the form
– Accounts Receivable
– Automatic Renewal is also offered. Please complete an Automatic Renewal form available from Amway Switzerland. Once Amway Switzerland receives the form, you will be renewed each year automatically. Payment method for Automatic Renewal is Credit Card only.


Amway (Schweiz) GmbH

Industriestrasse 27
CH-4703 Kestenholz

Phone: +41-22-7614124
Fax: +41-22-7614125 (Public & Distributor Website/Local) (Email)

Opened February 1980