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Europe A-L

Starting a business in Denmark

Plan Basics


Purchasing Products
All Amway Business Owners purchase products directly from Amway.

Bonus Payment
Bonuses will be paid directly to all Amway Business Owners who have earned the bonus. Bonus payments will be paid by a bank transfer to the account stated on the Danish application form.

PV/BV Transfers
PV/BV transfers are not available.

Single Line of Sponsorship
Amway Business Owners operating in any of the four countries in the Scandinavian region will be able to personally sponsor both Amway Business Owners and Members in any of these countries. A business operating within any of the Scandinavian countries only needs to submit one application for sponsoring activities within the region. However, Amway Business Owners will need to comply with local business and tax requirements as outlined in company literature, which includes a restriction on product retailing within the specific country of business registration. A single bonus payment, representing volume generated in all the Scandinavian countries, will be issued to the Amway Business Owner in the currency and country registered with Amway.

Performance Schedule

PV Performance Bonus
10000            21%
7000              18%
4000              15%
2400              12%
1200               9%
600                 6%
200                 3%

Retail Margin
Retail margin or mark up for Amway products averages about 30% but varies with each product. The average retail margin for this market is 29.9%.

how to start

Start! Kit Purchasing

The Start! Kit contains mandatory litterature and a selection of the most popular products from Amway. Amway Business Owners only have to purchase the Start! Kit, and they will receive this directly from Amway. It is furthermore possible to purchase additional products on the first order. Amway Denmark will not accept an offline Application without the attached Order Form, as this Order Form is the means to send the Start! Kit to the new Amway Business Owner. Therefore, an applicant will need to submit both the Application and the attached Order Form at the same time. Once the applicant has completed the Application, it is sent to the local Amway office along with the order form. Amway will then ship the Start! Kit with additional products ordered directly to the new Amway Business Owner after Amway confirms payment. Payments can only be made either through bank transfer or credit card.

The registration process can be completed by using the Internet site where the applicant, together with the sponsor, completes the Registration Form. The new Amway Business owner is registered at that moment and he/she can buy products on-line. The Start! Kit will be automatically included in the order. The Registration Form must be printed and signed by the applicant and submitted to Amway Denmark, Carl Gustavs Gade 3-1, 2630 Taastrup DK within the first 30 days after registration.

Cost of Starter Kits

Start! Kit:
Danish Krone 232,00

Amway Business Owners operating in any of the four countries in the Scandinavian region will be able to personally sponsor both Amway Business Owners and Members in any of these countries.

Online registration is possible in Denmark via

Business Type

A – Amway Business Owner
This is the business builder, eligible to register other Amway Business Owners and Members, merchandise, receive Performance Volume Bonuses and take advantage of all of the benefits of owning an Amway business.

M – Member
This is a new category. Members will enjoy a variety of benefits such as products and services at a special Member price, special offers and purchase incentives, all for a small fee. A Member will not merchandise, register others or receive Performance Volume and related Bonuses.

C – Client
This is someone who simply loves the products, is not currently interested in the benefits or costs of membership, and wants to buy products from an Amway Business Owner.

Marketing Advisor
A status which allows European Platinums and above to sponsor and purchase products for personal consumption (except in Germany, Switzerland, Italy, France, Portugal and Spain) in other Marketing Advisor Markets (MAM) without maintaining a formal, legal presence there while maintaining the same benefits of the Sales and Marketing plan as a multiple business. It does not provide for combining volumes between markets for purposes of bonus calculations.

Platinum Pin and above in any of the markets listed below. Diamond Pin in any existing Amway market that has multiple businesses in any of the markets participating in the program.

Participating Markets:
If you have a traditional Amway business and local address in one of the below countries (home market) you can have businesses in the remaining countries (marketing advisor countries) as a Marketing Advisor.

Austria, Hungary, Netherlands/Belgium, Spain/Portugal, Germany, Czech Republic, Poland, Switzerland, France, United Kingdom, Italy, Slovenia, Croatia, Romania, Slovakia, and Scandinavia (Denmark, Finland, Norway, Sweden)

– Receive individual MAM commission checks in your home country in home currency
– Minimal business and tax registration and reporting requirements
– Maintain and develop lines of sponsorship within each market
– Renewing business in the home country will automatically renew your Marketing Advisor Businesses, although an annual Amagram subscription fee will be charged for each market
– Amagrams, LOS information and bonus statements will be mailed directly to your home market address
– You will continue to be recognised in the Marketing Advisor Markets for your achievements

Activities Allowed as a Marketing Advisor:
– Sponsoring & Demonstration of Sales and Marketing Plan
– Speaking Engagements

Activities not permitted as a Marketing Advisor:
– Purchasing and Retailing products
– Travel to the market more than 8 out of 90 days

Establish a Second Business

International Sponsoring
International sponsoring is always an option and an excellent means of expanding your business while avoiding many of the costs and complexities associated with establishing a second business. Please note: For those markets where foreigners are able to establish a second business, they must be the international sponsor of their second business in another country.

Foreign Amway Business Owners who plan to have an active Amway business in Scandinavia must comply with the laws of doing business in the region. Foreigners may establish an Amway business in Denmark either as an individual or by forming a legal entity, such as a corporation or partnership.

Available forms of doing business
– Sole proprietorship
– Partnership
– Branch
– Private or Public Limited Company

Business registration, local address and local bank account are necessary. However, additional business and tax registration requirements vary depending on which method of operating your business you choose and which country you choose to operate in.

Please consult your legal and tax advisors for specific formation requirements and information on which form of legal entity would be most advisable for you.

U.S., Canadian and European Union country citizens do not need a visa to enter Denmark if their stay is less than 90 days. However, they must hold a valid passport. The passport union holds minimal border formalities between the Nordic countries but passports must always be carried.

how to order


– Offline order form (can be sent by snailmail, fax or email)
– Internet:

For PIN number information, please see How to Manage – Access Information section.

Payment Methods
– Credit card for all types of orders (VISA, MasterCard, Eurocard)
– Bank Transfer
– Paypal


Start! Kit returns will be accepted 90 days from date of purchase.

Before returning – please contact Amway Denmark, who will send out a returnsheet. The refund will be provided to the Amway Business Owner by an accounts payable on their bonus account or deposit in their bank account ( the account designated on their application form).

how to manage

Access Information


Username and PIN can be obtained by contacting Amway Denmark ApS

Receive Bonus Payment
– Bank transfer
The requirements to open a bank account in Denmark is a social security number for a local and passport for a foreigner.


250,00 Danish Krone
September 11 through December 12

Late renewal:
320,00 Danish Krone
January 11 through August 11

Renewal Method:
– Together with product order or separately on
– Mail / Fax to office
– Email:
– Order number.: 9990
– Uplines may not renew on behalf on down-lines. For late renewals it is necessary to contact the affiliate personally.

Payment Methods:
– Credit Card (VISA, MasterCard, Eurocard)
– Bank Transfer
– Paypal


Amway Denmark ApS

Carl Gustavs Gade 3,1
2630 Taastrup

Phone: +45-43-31 32 33
Fax: +45-43-31 32 43 (Public & Distributor Website/MultiLingual)

Opened July 1999